SayPro Information and Targets Needed for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR

Ad Sharing Activation:

• Objective: To complete the activation of social media sharing functionality on SayPro’s classified ad pages, enhancing user engagement and increasing the visibility of listings on social media platforms.
• Target Deadline: January 15th
• Responsible Department: SayPro Classified Office under SayPro Marketing Royalty
• Associated Task: Social Media Sharing for Classified Ads
• Description:
  The goal is to enable social media sharing functionality on SayPro’s classified ad pages, allowing users to share listings directly to popular platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This functionality aims to increase the exposure of classified ads and potentially attract a larger audience to the platform.
  To achieve this, the following steps must be completed:
  1. Integration with Social Media APIs: Integrate with the APIs of various social media platforms to enable seamless sharing.
  2. Design and User Experience (UX): Ensure the sharing buttons are easily accessible on the classified ad page without disrupting the overall user experience. The buttons should be clearly visible and positioned for ease of access, especially on mobile devices.
  3. Testing and Quality Assurance: Before activation, thorough testing should be conducted to ensure that the sharing functionality works across all platforms and devices. This includes verifying that ads are displayed correctly when shared, that no errors occur during the sharing process, and that each social media platform’s requirements are met.
  4. Tracking Metrics: Set up tracking tools to monitor how often ads are shared, the platforms on which they are shared, and the traffic and engagement resulting from these shares. This data will help assess the effectiveness of the feature.
• Key Performance Indicators (KPIs):
  1. Successful integration of social media sharing functionality by the target deadline of January 15th.
  2. Increase in traffic to the SayPro classified ad pages from social media platforms.
  3. Monitoring and analyzing the number of shares per ad and overall engagement metrics.
• Resources Needed:
  • Development Team: For the technical integration of social media APIs and testing.
  • Design Team: To ensure the sharing buttons are visually integrated into the classified ad pages.
  • Marketing Team: To promote the new feature to users and encourage them to share ads.
  • Analytics Team: For tracking and analyzing the performance of the new feature.

SayPro Monthly January SCMR-5 – Classified Social Media Sharing:

• Objective: To officially enable sharing of classified ads on social media platforms by the end of the month.
• Responsible Department: SayPro Classified Office under SayPro Marketing Royalty
• Description:
  This objective builds upon the Ad Sharing Activation project by ensuring that the social media sharing functionality is fully operational by the end of January. The goal is to have the functionality in place, with all necessary testing completed and the feature actively being used by SayPro classified users.
  The success of this goal will be determined by:
  1. The ability of users to share classified ads to their social media accounts without issues.
  2. Positive feedback from users regarding the ease of use and functionality.
  3. The creation of promotional materials and campaigns that highlight the new feature and encourage users to share ads on social media.
• KPIs:
  1. Achievement of a fully functional and tested social media sharing feature by January 31st.
  2. Engagement metrics such as the number of ads shared, traffic from social media platforms, and user feedback.
• Resources Needed:
  • Technical Resources: Ensure the development and IT teams are available for the final stages of testing and deployment.
  • Marketing Resources: To create materials and strategies that promote the sharing functionality to users.
  • Support Resources: Ensure the support team is ready to handle any questions or issues related to the new feature.

By the end of January, the goal is to have a fully integrated and tested social media sharing system in place that will allow users to easily share classified ads on their preferred platforms. This will be a significant enhancement to SayPro’s classified ads offering and should drive increased engagement and exposure for both users and the platform.