SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective:
To deliver detailed insights into user behavior and engagement patterns derived from the SayPro Monthly Classified Social Media Sharing activities conducted by the SayPro Classified Office, operating under the SayPro Marketing Royalty SCMR initiative.
1. Overview of Social Media Sharing Activities
- Reporting Period: January (SCMR-5 Cycle)
- Department: SayPro Classified Office
- Supervision Under: SayPro Marketing Royalty SCMR
- Function: Enable and track social media sharing of classified ads to enhance user reach and engagement
2. Key Performance Indicators (KPIs) Monitored
| KPI Category | KPI | Description |
|---|---|---|
| User Behavior | Click-Through Rate (CTR) | Measures how many users clicked on shared ad links |
| Engagement Patterns | Likes, Shares, Comments | Indicates how users interact with shared ads |
| Conversion | Inquiries/Contact Submissions | Number of users who acted on a shared ad |
| Traffic | Referral Source Tracking | Tracks how many visitors came from social platforms |
3. Key Platforms and Metrics Tracked
- Facebook
- Total Shares: 1,520
- Reach: 42,300 users
- CTR: 5.2%
- Top Performing Category: Jobs
- Instagram
- Engagement Rate: 8.1%
- Stories Shared: 640
- Followers Gained: 370
- LinkedIn
- Clicks: 950
- Impressions: 12,100
- Highest Interactions: Business Opportunities Classifieds
- Twitter (X)
- Retweets: 320
- Engagement: 1,500 clicks
- Hashtag Performance: #SayProJobs, #SayProDeals
4. User Behavior Insights
- Users aged 25–34 were the most active group, accounting for 45% of interactions.
- Mobile devices made up 76% of all classified ad click-throughs from social media.
- Most active times for engagement were Tuesdays and Thursdays between 11:00 AM – 2:00 PM.
5. Engagement Pattern Analysis
- Posts with visual-rich content (images + short videos) saw a 2.3x higher engagement rate.
- Carousel ads had the highest click-through compared to single-image ads.
- Geo-tagged posts from specific regions (e.g., Gauteng, Nairobi, Lagos) saw a 35% higher interaction rate.
6. Performance vs Previous Month (December SCMR-4)
| Metric | December SCMR-4 | January SCMR-5 | % Change |
|---|---|---|---|
| Total Shares | 1,200 | 1,870 | +55.8% |
| Click-Through Rate | 4.1% | 5.2% | +26.8% |
| Engagements | 3,950 | 5,640 | +42.8% |
| Conversion Rate | 1.9% | 2.6% | +36.8% |
7. Recommendations for Management
- Enhance Video Integration: Short-form videos boosted engagement significantly—investment in video tools recommended.
- Focus on Mobile Optimization: Given the dominance of mobile usage, all shared content should prioritize mobile-first design.
- Schedule Optimization: Publish posts during identified high-engagement timeframes for maximum visibility.
- Category Boosting: Focus on promoting high-performing categories such as Jobs, Services, and Business Opportunities.
8. Action Items for Next Month
- Implement A/B testing on ad format styles.
- Expand classified categories featured in paid campaigns.
- Partner with regional social influencers to amplify ad visibility.
- Develop monthly performance scorecards per platform.
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