SayPro Information and Targets for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Classified Registration and Login: Implement user registration and login features by SayPro Classified Office under SayPro Marketing Royalty SCMR

Information Needed:

1. Platform Usage Data: To evaluate the success of the platform and understand user engagement post-registration, the following metrics and insights are needed from the SayPro Monthly January SCMR-5 report:
   • Ad Posting Patterns: Analyze how frequently users are posting ads after registration, the types of ads being posted, and the categories most popular.
   • Browsing Patterns: Measure the frequency with which users are browsing through ads and which categories they are exploring the most.
   • User Retention: Track the percentage of users who come back to the platform after their first login and how often they return over a set period.
   • User Interaction with Features: Identify any features that users are engaging with (e.g., ad sharing, messaging with ad posters, saving ads for later) to understand what aspects of the platform attract the most attention.
   • Device and Platform Analytics: Report on whether users are accessing the platform via mobile devices, desktops, or tablets, and the performance differences between them.
   • Time Spent per Session: Measure how long users spend on the platform per session to gauge engagement levels.
   Target Outcome: The objective is to gather data that highlights the most and least engaging aspects of the platform, which will guide future feature improvements, marketing strategies, and user retention tactics.
2. SayPro Monthly Classified Registration and Login Data: The SayPro Monthly Classified Registration and Login report under the SayPro Marketing Royalty SCMR provides valuable insights into user registration and login behavior, critical to understanding how users are entering and engaging with the platform. Insights needed include:
   • Registration Trends: Track the number of new registrations in January, including any trends in demographic data such as age, location, and user interests if available.
   • Login Success Rate: Monitor the success rate of logins, identifying any issues with login failures or abandoned registration attempts.
   • Login Frequency: Measure how often users are logging in post-registration to evaluate user stickiness.
   • Registration Conversion Rate: Measure the conversion rate from registration to active user status (i.e., the percentage of users who register but do not complete their first action, such as posting an ad or browsing).
   • User Login Issues: Analyze any common login issues that users may experience (e.g., password recovery, CAPTCHA problems) and the time it takes to resolve them.
   • Login Methods: Identify how users are logging in—whether via email, social media accounts, or other methods—and which login options are most popular.
   Target Outcome: The goal is to optimize the registration and login process to minimize barriers to entry and ensure that once users register, they have a smooth experience logging in and interacting with the platform.

Quarterly Targets:

• Increase Platform Engagement: Based on the data collected from platform usage and registration trends, set targets for improving user engagement by optimizing browsing and ad posting features. For example, aim for a 15% increase in the number of ads posted per user.
• Improve User Retention: Use the login and retention data to set a goal of increasing the percentage of users who return to the platform within 30 days of registration by 10%.
• Enhance Registration and Login Experience: Based on login data, set a target to reduce registration drop-offs by 5% and address any significant login issues, aiming for a 98% success rate for logins.
• Increase Active User Base: Set a target for increasing the number of active users by 20%, as measured by users who post an ad or engage with content within 7 days of registration.

Next Steps:

1. Review the SayPro Monthly January SCMR-5 and SayPro Marketing Royalty SCMR reports for the requested data.
2. Analyze the data to understand user patterns, trends, and issues.
3. Use this analysis to inform marketing strategies, feature improvements, and user support optimizations for the next quarter.
4. Track progress toward the set quarterly targets, adjusting strategies as needed based on ongoing data collection and analysis.

By addressing these key points, SayPro can refine its user experience, enhance engagement, and achieve its platform usage and growth targets for the quarter.