SayPro Job Description for Employees Campaign Planning

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Job Title: Campaign Planner for Ad Renewal Reminders

Department: Marketing

Location: SayPro Classified Office

Reports to: Marketing Manager

Job Purpose: The Campaign Planner for Ad Renewal Reminders is responsible for developing a structured schedule and plan to send renewal reminders to all active advertisers whose ads are due for renewal. This role is critical to ensuring advertisers remain engaged with SayPro Classifieds and that their ads continue to run smoothly, contributing to ongoing revenue generation through ad renewals.

Key Responsibilities:

1. Campaign Schedule Development:
   • Develop and manage a detailed schedule for sending out renewal reminders to advertisers.
   • Coordinate with the SayPro Marketing team to ensure reminders are sent on time and follow a consistent schedule each month (specifically tied to the SayPro Monthly January SCMR-5).
   • Monitor ad expiration dates and ensure reminders are triggered in advance, providing adequate time for advertisers to renew their ads.
   • Ensure that reminders align with SayPro’s marketing calendar and adhere to the timeline for sending out monthly renewal reminders.
2. Coordination with Marketing and Customer Support Teams:
   • Collaborate with the Marketing and Customer Support teams to ensure that renewal reminders are clear, engaging, and actionable.
   • Work with the Marketing team to create personalized and compelling email content for each reminder, ensuring it reflects the brand tone and message.
   • Ensure that reminders include all necessary details, such as ad renewal links, payment information, and relevant promotional offers (if applicable).
   • Coordinate with Customer Support to resolve any issues advertisers might face during the renewal process.
3. Tracking and Monitoring Campaign Performance:
   • Track the effectiveness of each reminder campaign by monitoring open rates, click-through rates, and renewal rates.
   • Use data to analyze the performance of reminders and suggest improvements for future campaigns.
   • Report on campaign results to the Marketing Manager and make recommendations for optimizing renewal reminder strategies.
4. Adherence to the SayPro Monthly Classified Renewal Reminders Process (SCMR-5):
   • Ensure that all actions align with the SayPro Monthly Classified Renewal Reminders process under the SayPro Marketing Royalty SCMR (SayPro Classified Marketing and Royalty Schedule).
   • Maintain accurate records of all campaigns, including reminders sent, responses received, and successful ad renewals.
   • Ensure compliance with SayPro’s internal processes for renewal reminders and reporting.
5. Automation and Tools Management:
   • Work with the IT team to ensure the proper setup and functionality of automated email systems to send out renewal reminders.
   • Ensure that the email system can handle segmentation, personalization, and scheduling of renewal reminder emails based on advertisers’ renewal dates.
   • Test the system regularly to ensure it works smoothly and efficiently, making necessary adjustments as needed.
6. Continuous Improvement:
   • Stay up to date with best practices in email marketing, campaign planning, and customer engagement to continually improve the renewal reminder process.
   • Suggest and implement new strategies to enhance engagement with advertisers and increase renewal rates, such as incorporating discounts, special offers, or new features in the reminder emails.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: Minimum of 2-3 years of experience in campaign planning, digital marketing, or a similar role, with a focus on email marketing or customer retention strategies.
• Skills:
  • Strong understanding of email marketing tools and CRM platforms (e.g., Mailchimp, HubSpot, Salesforce).
  • Excellent project management and organizational skills to coordinate multiple campaigns and deadlines.
  • Strong communication and writing skills to craft compelling, clear, and persuasive email content.
  • Data-driven mindset with the ability to analyze and report on campaign performance.
  • Ability to work collaboratively across teams (Marketing, IT, and Customer Support).

Key Competencies:

• Attention to Detail: Ensures all aspects of the campaign are accurately planned and executed.
• Time Management: Effectively prioritizes tasks and manages multiple campaigns simultaneously to meet deadlines.
• Problem-Solving: Addresses any issues that arise during the renewal process or with the automation system.
• Customer Focus: Keeps the advertiser experience at the forefront, ensuring the reminder process is smooth, clear, and beneficial for advertisers.
• Proactive Thinking: Identifies opportunities to enhance the renewal reminder process or add value to the advertiser experience.

Work Environment:

• Full-time, office-based with flexible working options depending on the team’s needs.
• Collaborative, dynamic, and fast-paced environment with a strong focus on innovation and customer satisfaction.

Additional Information:

• Compensation: Competitive salary with performance-based incentives.
• Training: Ongoing training and development opportunities to enhance skills and knowledge in marketing and campaign management.

This role is essential in maintaining a high level of advertiser satisfaction and ensuring that the SayPro Classifieds platform continues to generate revenue through effective ad renewals. The Campaign Planner for Ad Renewal Reminders will play a pivotal role in sustaining advertiser engagement and ensuring the seamless execution of monthly reminder campaigns.