SayPro Segment Advertisers

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

From: SayPro Monthly January SCMR-5 – SayPro Monthly Classified Renewal Reminders
By: SayPro Classified Office
Under: SayPro Marketing Royalty SCMR

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Objective

The goal is to optimize the management of classified ad renewals by reviewing all active ads, identifying segments of advertisers based on ad type and expiration date, and ensuring timely and targeted renewal reminders are prepared and dispatched.

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Tasks Breakdown

1. Retrieve Active Ads Data

• Responsibility: SayPro Classified Office – Data Analysis Unit
• Steps:
  • Access the SayPro Classifieds management system or dashboard.
  • Generate a report of all active classified ads as of the 1st week of January.
  • Include fields such as:
    • Advertiser Name
    • Contact Information (email, phone)
    • Ad Title and Description
    • Ad Type (e.g., Jobs, Events, Services, Products, Announcements)
    • Posting Date
    • Expiration Date
    • Status (Active/Expiring Soon)

2. Segment Advertisers by Ad Type

• Responsibility: SayPro Marketing Support Unit
• Steps:
  • Group advertisers into relevant categories:
    • Job Advertisers
    • Event Hosts
    • Product Sellers
    • Service Providers
    • Announcement Posters
  • Tag each advertiser’s profile and ads in the system with a corresponding ad type label.
  • Use filtering tools or CRM tagging to automate this segmentation for future reports.

3. Segment Advertisers by Expiration Date

• Responsibility: SayPro Data Analytics & CRM Team
• Steps:
  • Further sub-segment the advertisers into buckets based on expiration dates:
    • Expiring within 7 days
    • Expiring within 14 days
    • Expiring within 30 days
  • Mark each group as High Priority, Medium Priority, or Low Priority for renewal reminders.
  • Export separate lists (CSV or Excel format) for each group.

4. Cross-Segment for Targeted Messaging

• Responsibility: SayPro Marketing Royalty SCMR – Communications Team
• Steps:
  • Create a matrix that cross-segments advertisers (e.g., Product Sellers + Expiring in 7 Days).
  • This will guide the content and tone of reminder messages (e.g., urgent for high-priority ads).
  • Use this segmentation to personalize email subject lines, call scripts, and SMS messages.

5. Prepare and Review Renewal Reminder Templates

• Responsibility: SayPro Content & Copywriting Team
• Steps:
  • Draft renewal reminder templates based on ad type and urgency.
  • Example templates:
    • “Your Job Ad is Expiring in 3 Days – Renew Now to Keep Attracting Candidates!”
    • “Don’t Let Your Event Listing Expire – Renew It Today for Maximum Reach!”
  • Localize and personalize templates using placeholders like {AdvertiserName}, {AdTitle}, {DaysUntilExpiry}.

6. Internal Quality Review

• Responsibility: SayPro Classified Office – QA Desk
• Steps:
  • Review all segments and templates for accuracy.
  • Check for duplicates or misclassified advertisers.
  • Verify that expiration dates align with actual system data.

7. Schedule Reminder Dispatch

• Responsibility: SayPro Automation & CRM Operations
• Steps:
  • Input the segmented lists into SayPro CRM or Email Automation Tool.
  • Schedule:
    • First Reminder: 14 days before expiry
    • Second Reminder: 7 days before expiry
    • Final Reminder: 2 days before expiry
  • Set SMS or WhatsApp reminders for critical ads (high-priority or paid tier).

8. Track Engagement and Renewals

• Responsibility: SayPro Analytics & Reporting Team
• Steps:
  • Monitor open rates, click-through rates, and renewal completions.
  • Record which advertisers responded to each stage of reminders.
  • Update advertiser profiles with response status.

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Deliverables

• Segmented advertiser lists (by ad type and expiration)
• Personalized reminder templates
• Scheduled reminder dispatch calendar
• Weekly renewal tracking report

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Timeline

Week	Task
Week 1	Data extraction and segmentation
Week 2	Template preparation and review
Week 3	Reminder scheduling and first dispatch
Week 4	Monitoring and follow-up reminders

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Notes

• All classified reminders must be GDPR and POPIA compliant.
• Coordinate with SayPro Legal if any paid ads lapse without renewal for more than 30 days.
• Offer a one-click renewal link in every reminder to simplify the process for advertisers.