SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Report Title: Segmented Advertisers – Ad Expiry & Renewal Status
Month: January
Report Code: SCMR-5
Division: SayPro Marketing Royalty (SCMR)
Compiled by: SayPro Classified Office
Purpose: To track ad expiration timelines, identify renewal statuses, and support automated or manual renewal reminder campaigns.
🔍 Overview
This report outlines a segmented list of advertisers whose ads are active within the SayPro Classifieds system. It provides each advertiser’s profile, ad category, ad expiration date, and current renewal status. This enables the SayPro Classified Office to proactively manage renewal reminders as part of the monthly renewal strategy under SCMR.
📊 Segmentation Criteria
Advertisers have been segmented based on the following factors:
- Ad Category (e.g., Jobs, Events, Services)
- Expiration Period (expiring within the next 30 days, already expired, etc.)
- Renewal Status (Renewed, Pending Renewal, Not Renewed)
- Frequency of Posting (First-time, Occasional, Regular)
✅ Segment A: Ads Expiring Within the Next 15 Days
| Advertiser Name | Ad Category | Ad Title | Expiry Date | Renewal Status | Reminder Sent | Frequency of Posting |
|---|---|---|---|---|---|---|
| EcoJobs Africa | Jobs | Marketing Intern | 14 Jan 2025 | Pending Renewal | Yes (05 Jan) | Regular |
| CityCare Events | Events | Annual Health Fair | 10 Jan 2025 | Renewed | Yes (03 Jan) | Occasional |
| Speedy Solutions | Services | Plumbing Emergency | 13 Jan 2025 | Not Renewed | Yes (07 Jan) | First-time |
⚠️ Segment B: Ads Expired in the Last 15 Days
| Advertiser Name | Ad Category | Ad Title | Expiry Date | Renewal Status | Reminder Sent | Follow-Up Required |
|---|---|---|---|---|---|---|
| FlexiTech Jobs | Jobs | Software Developer | 01 Jan 2025 | Not Renewed | Yes (25 Dec) | Yes |
| Bright Tutors | Education | Online Math Tutor | 29 Dec 2024 | Pending Renewal | Yes (24 Dec) | Yes |
| GreenClean Co. | Services | Eco Cleaning Offer | 31 Dec 2024 | Renewed | Yes (26 Dec) | No |
📅 Segment C: Ads Expiring in the Next 30 Days
| Advertiser Name | Ad Category | Ad Title | Expiry Date | Renewal Status | Reminder Scheduled | Frequency of Posting |
|---|---|---|---|---|---|---|
| TalentBridge HR | Jobs | Junior Accountant | 28 Jan 2025 | Not Renewed | 14 Jan | Regular |
| Dream Weddings SA | Events | Wedding Planning | 25 Jan 2025 | Pending Renewal | 12 Jan | Occasional |
| SecureTech | Services | CCTV Installation | 30 Jan 2025 | Not Renewed | 16 Jan | First-time |
🔁 Segment D: Renewed Advertisers (This Month)
| Advertiser Name | Ad Category | Ad Title | Renewal Date | Expiry Extended To | Renewal Type |
|---|---|---|---|---|---|
| EcoJobs Africa | Jobs | Marketing Intern | 08 Jan 2025 | 08 Mar 2025 | Manual Renewal |
| GreenClean Co. | Services | Eco Cleaning Offer | 05 Jan 2025 | 05 Mar 2025 | Auto-Renewal |
| Bright Tutors | Education | Online Math Tutor | 06 Jan 2025 | 06 Mar 2025 | Manual Renewal |
📬 Reminder Summary
| Status | Count |
|---|---|
| Reminders Sent | 15 |
| Pending Reminders | 6 |
| Follow-Ups Needed | 5 |
💡 Recommendations
- Automate 7-Day Pre-Expiry Reminders for all advertisers in Segment A and C.
- Deploy Call Campaigns for advertisers in Segment B who haven’t responded to email reminders.
- Offer Renewal Incentives (discount or feature upgrades) for regular and occasional advertisers in Segment A.
- Flag First-Time Advertisers with non-renewals for onboarding follow-up to boost conversion.
📁 Attachments:
- Reminder Logs (CSV)
- Follow-Up Call List
- Upcoming Expiry Calendar
📌 Conclusion
This segmentation provides a strategic view of advertiser engagement and highlights critical touchpoints for maintaining classified ad continuity. Consistent communication and tailored renewal campaigns based on advertiser behavior are essential to sustain and grow SayPro’s classified ecosystem.
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