SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Title:
Design and Draft Reminder Messages for SayPro Monthly January SCMR-5: SayPro Monthly Classified Renewal Reminders
Department Responsible:
SayPro Classified Office under SayPro Marketing Royalty (SCMR)
Objective:
To design, draft, and prepare clear, professional, and persuasive email and SMS templates for monthly classified ad renewal reminders, ensuring users are promptly reminded to renew their ads before they expire.
Task Breakdown
1. Identify the Target Audience
- Extract a list of users with ads expiring within the next 7, 3, and 1 day(s).
- Categorize recipients based on ad type (e.g., Job Listings, Announcements, Services).
- Note preferred contact method for each (email or SMS, or both).
2. Develop Core Messaging Structure
- Create a base message structure that can be tailored for both SMS and email.
- Include key elements:
- Friendly greeting with user name
- Reminder of the upcoming ad expiry date
- Benefits of renewing (e.g., more visibility, consistent traffic)
- Quick link to renew the ad
- Contact information for support
- A call-to-action (CTA) like “Renew Now” or “Click Here to Extend Your Ad”
3. Draft Email Templates
- Create 3 variations:
- 7-Day Reminder Email
- 3-Day Reminder Email
- 1-Day Final Reminder Email
Example: 7-Day Reminder Email Template
Subject: Don’t Let Your Ad Expire – Renew in 1 Click
Body:
Hi [User First Name],
We noticed your classified ad, “[Ad Title],” is set to expire in 7 days – on [Expiry Date].
To keep getting views and inquiries, renew now and stay visible!
👉 [Renew My Ad Now Button]
Thanks for choosing SayPro Classifieds.
SayPro Classified Office | SayPro Marketing Royalty
4. Draft SMS Templates
- Ensure SMS character limits are observed (max 160 characters).
- Create 3 variations:
- 7-Day SMS
- 3-Day SMS
- 1-Day SMS
Example: 3-Day Reminder SMS Template
Text:
Hi [Name], your SayPro ad “[Ad Title]” expires in 3 days. Renew now to keep it live: [Renew Link]. From SayPro Classified Office.
5. Tone and Style Review
- Ensure the tone aligns with SayPro brand voice: supportive, encouraging, professional.
- Make the messages persuasive but not pushy.
6. Review and Approvals
- Submit drafts to SayPro Marketing Royalty team for review.
- Implement feedback and finalize templates by the 15th of January.
7. Schedule Automation with Reminder System
- Work with the SayPro IT/Automation Team to:
- Upload finalized templates
- Link them to user expiry triggers
- Set delivery schedule (e.g., daily reminders)
- Test to ensure accurate personalization
8. Test Messages Internally
- Send test messages to internal dummy accounts.
- Check formatting, links, grammar, and readability.
- Confirm proper tracking of renewal link clicks.
9. Final Approval and Go-Live
- Get final sign-off from SCMR Director.
- Launch automated reminders from January 20th onwards.
- Monitor user engagement and feedback to refine future messaging.
10. Reporting & Improvement
- After campaign, collect data on:
- Renewal rates per reminder type
- Open rates (for emails)
- Click-throughs and conversions
- Use insights to refine February’s renewal message strategy.
Deliverables
- 3 Email Templates (7-day, 3-day, 1-day)
- 3 SMS Templates (7-day, 3-day, 1-day)
- Template Approval Document (signed by SCMR lead)
- Scheduling Log with Automation Confirmation
- Internal Test Results
- Final Post-Launch Report
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