SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective:
To ensure seamless and timely delivery of renewal reminder notifications for classified ads managed under SayPro Classified Office, as part of SayPro Marketing Royalty (SCMR), using SayPro’s automated campaign tools.
✅ Task Breakdown:
1. Review and Finalize Renewal Reminder Schedule
- Timeline: 1st–3rd January
- Responsible Team: SayPro Classified Office (in collaboration with SayPro Marketing Automation Team)
- Actions:
- Review existing ad renewal timelines and due dates.
- Confirm the specific dates reminders need to be triggered (e.g., 7 days, 3 days, 1 day before expiration).
- Update January-specific timelines based on the SayPro Annual Marketing Calendar.
2. Segment Classified Ads for Renewal
- Timeline: 3rd–5th January
- Responsible Team: SayPro Data & CRM Team
- Actions:
- Extract user and ad data from SayPro CRM.
- Filter ads expiring within the January cycle.
- Group contacts into segments (e.g., paid, free, premium classified listings).
- Tag them appropriately in the system for automation triggers.
3. Draft and Approve Renewal Reminder Templates
- Timeline: 5th–7th January
- Responsible Team: SayPro Content & Communications Team
- Actions:
- Draft engaging and professional reminder emails (subject lines, body copy, CTA).
- Include details such as ad title, expiration date, and renewal link.
- Personalize using dynamic fields (e.g., user’s name, ad category).
- Submit drafts for internal approval.
- Translate versions (if required) for multilingual campaigns.
4. Configure Automated Campaigns in SayPro Tools
- Timeline: 7th–9th January
- Responsible Team: SayPro Marketing Automation Team
- Actions:
- Log into the SayPro Automated Campaign System.
- Create automation workflow using pre-defined templates or custom triggers.
- Set triggers for:
- 7 days before ad expiry
- 3 days before ad expiry
- 1 day before expiry
- On the day of expiry (final reminder)
- Attach appropriate email templates to each trigger.
- Add fallback condition (e.g., if ad is renewed, stop campaign for that contact).
5. Test the Automation Workflow
- Timeline: 9th–10th January
- Responsible Team: SayPro QA & Testing Team
- Actions:
- Run internal test campaigns with dummy data.
- Verify email content, links, timing, and contact triggers.
- Check deliverability and rendering on various email clients.
- Resolve bugs and make improvements before live deployment.
6. Launch and Monitor Campaign
- Timeline: Starting 11th January – Ongoing
- Responsible Team: SayPro Marketing Royalty SCMR Unit
- Actions:
- Activate the campaign on the SayPro platform.
- Monitor delivery rates, open/click rates, and bounce reports.
- Identify and report on failed or blocked emails.
- Track actual renewal conversions through campaign UTM tracking.
7. Weekly Reporting & Optimization
- Timeline: Weekly (every Friday)
- Responsible Team: SayPro Marketing Analytics Team
- Actions:
- Submit weekly performance reports to SayPro Classified Office.
- Analyze renewal rates and user engagement.
- Suggest content or timing adjustments based on insights.
- Archive completed campaigns and prepare for next cycle (February SCMR-6).
📌 Notes:
- All communications must align with SayPro’s tone and voice guidelines.
- Campaign performance will contribute to the monthly KPI dashboard for SCMR.
- Any issues encountered must be escalated immediately to SayPro IT Support.
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