SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Campaign Name: SayPro Monthly Classified Renewal Reminders
Campaign Code: SCMR-5
Managed by: SayPro Classified Office
Department: SayPro Marketing Royalty (SCMR)
Task Title: Monitor Campaign Performance
Objective:
To ensure that the monthly classified ad renewal reminders (via email and SMS) are effective, reach the intended audience, and result in timely renewals, thereby increasing engagement and maintaining active listings on the SayPro platform.
Detailed Task Breakdown:
1. Extract Analytics Data
- Responsibility: Marketing Data Analyst, SayPro CRM Specialist
- Tools: SayPro CRM system, Google Analytics, Email/SMS Marketing Platforms (e.g., Mailchimp, Twilio)
- Actions:
- Generate performance reports for emails and SMS sent as part of the SCMR-5 campaign.
- Track open rates, click-through rates (CTR), bounce rates, unsubscribe rates, and SMS delivery confirmations.
- Segment data by ad category, region, and user demographics.
2. Assess Message Effectiveness
- Responsibility: SayPro Marketing Copywriter, Digital Engagement Lead
- Actions:
- Evaluate the subject lines, SMS opening statements, and body content of messages.
- Identify which templates or messages performed best.
- Perform A/B testing if applicable (e.g., comparing different call-to-action styles).
- Review timing and frequency of reminders (e.g., 3 days before expiry, day of expiry, 3 days after).
3. Adjust Messaging Strategy (if necessary)
- Responsibility: SayPro Marketing Manager
- Actions:
- Revise underperforming content or formats.
- Ensure message tone aligns with SayPro’s brand voice.
- Optimize message personalization (e.g., including ad titles or user names).
- Introduce incentives or urgency wording (e.g., “Renew now to avoid losing your visibility!”).
4. Review Process Efficiency
- Responsibility: Campaign Coordinator, SayPro Technical Team
- Actions:
- Audit the reminder dispatch workflow for bottlenecks or delays.
- Ensure automatic triggers for reminders are functioning.
- Check if users are receiving duplicate messages or none at all.
- Ensure opt-out processes are respected and unsubscribed users are excluded.
5. Engagement Follow-Up
- Responsibility: SayPro Customer Support Team
- Actions:
- Follow up with users who received but didn’t respond to the reminders.
- Offer manual support or clarification for renewing ads.
- Gather user feedback to identify barriers (technical, content-related, or pricing).
6. Weekly & Monthly Performance Reporting
- Responsibility: SayPro Reporting Officer
- Actions:
- Compile weekly summaries and a monthly report showing:
- Reminder volumes sent
- Engagement metrics (open/click rates, conversions)
- Revenue generated from renewals
- Feedback or issues logged
- Present report to SayPro Marketing Royalty leadership for review and future planning.
- Compile weekly summaries and a monthly report showing:
7. Implement Improvements for Next Cycle
- Responsibility: Campaign Strategist & Classified Office Lead
- Actions:
- Apply insights from analytics and user behavior to plan the next month’s SCMR-5 reminder wave.
- Adjust timing, channels, and content strategy accordingly.
- Update automation workflows and templates if necessary.
Expected Outcomes:
- Increased ad renewal rate month-over-month.
- Enhanced user engagement with reminder messages.
- Reduced customer complaints or confusion about expired ads.
- Continuous improvement of SayPro’s classified user retention strategy.
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