SayPro Tasks to Be Done for the Period – User Engagement

SayPro Monthly January SCMR-5 SayPro Monthly Classified Registration and Login: Implement user registration and login features by SayPro Classified Office under SayPro Marketing Royalty SCMR

Task Name: User Engagement and Registration Features

Objective: Create incentives for users to register on SayPro Classifieds and implement user registration and login features to enhance user experience and boost engagement.

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1. Incentives for User Registration

Objective: Increase user registrations by offering personalized benefits.

• Personalized Ad Suggestions:
  Develop an algorithm that uses user preferences and behaviors (such as categories they browse or ads they interact with) to suggest personalized ads.
  • Action:
    • Research and implement a recommendation engine based on machine learning or rule-based algorithms.
    • Display personalized ads on the user dashboard or via email notifications based on browsing history and ad interactions.
    • Incorporate an option for users to adjust their preferences (e.g., categories of interest, location-based preferences).
  • Task Owner: SayPro Product Development Team
  • Timeline: January, Week 1-2
• Notifications for New Listings and Special Offers:
  Notify registered users about new classified listings, promotions, or offers in their areas of interest via email or push notifications.
  • Action:
    • Implement a notification system tied to user preferences (email, mobile push).
    • Design notification templates for different types of content (e.g., new listings, promotional offers, discounts, etc.).
    • Offer users the ability to turn notifications on or off for specific categories.
  • Task Owner: SayPro Marketing Team
  • Timeline: January, Week 1-2
• Referral Program:
  Introduce a referral system where users can earn rewards (credits, premium features, etc.) for referring others to register.
  • Action:
    • Create a referral link system that generates unique codes for users to share.
    • Provide users with incentives, such as discounts or credits, for successful referrals.
    • Track referred users and reward referrers with tiered benefits based on the number of referrals.
  • Task Owner: SayPro Marketing Team
  • Timeline: January, Week 2-3

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2. Implement User Registration and Login Features

Objective: Improve accessibility and user retention by making it easy for users to register and log in to SayPro Classifieds.

• User Registration Features:
  • Action:
    • Design and implement a simple registration form requiring basic details (name, email, password).
    • Add social login options (Google, Facebook) to speed up the registration process.
    • Develop a password recovery feature for users who forget their login credentials.
    • Ensure GDPR-compliant data collection and provide users with clear consent options.
  • Task Owner: SayPro Web Development Team
  • Timeline: January, Week 1-2
• Login Features:
  • Action:
    • Develop secure login functionality that supports both traditional and social logins.
    • Implement two-factor authentication (2FA) for added security, allowing users to opt-in for extra security.
    • Ensure the login page is mobile-responsive and integrates seamlessly with user profiles.
  • Task Owner: SayPro Web Development Team
  • Timeline: January, Week 1-2
• User Profile and Dashboard:
  • Action:
    • Allow users to complete and update their profiles (photo, bio, preferences).
    • Display relevant data on the user dashboard, such as past ad activity, saved ads, and personalized recommendations.
    • Implement settings for users to control their preferences regarding notifications, ad visibility, etc.
  • Task Owner: SayPro Web Development Team
  • Timeline: January, Week 2-3

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3. Monitor and Evaluate

Objective: Track the effectiveness of user engagement strategies and registration features.

• Analytics and Feedback Gathering:
  • Implement tracking mechanisms to monitor registration rates, the number of active users, and the effectiveness of incentives (e.g., referral program uptake, notification interactions).
  • Gather user feedback on the registration and login processes to identify pain points and areas for improvement.
  • Task Owner: SayPro Analytics Team
  • Timeline: Ongoing throughout January
• Continuous Improvement:
  • Based on the data and feedback, continuously refine the personalized ad suggestions, notifications, and registration features to optimize user engagement.
  • Task Owner: SayPro Product Development & Marketing Teams
  • Timeline: Ongoing throughout January

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Summary Timeline

• Week 1-2 (January): Develop and implement personalized ad suggestions, notifications, and the registration/login system.
• Week 2-3 (January): Launch the referral program and refine user profile features.
• Ongoing (January): Monitor the system’s performance, gather feedback, and make necessary adjustments.

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Responsible Teams:

• SayPro Product Development Team (for technical implementation of features)
• SayPro Marketing Team (for user engagement and promotions)
• SayPro Web Development Team (for registration and login features)
• SayPro Analytics Team (for tracking and evaluating results)

By focusing on these areas, SayPro will be able to effectively engage users, increase registrations, and ensure a seamless user experience for both new and returning customers.