SayPro Monthly January SCMR-5 SayPro Monthly Classified Responsive Design: Ensure the classified ads site is mobile friendly by SayPro Classified Office under SayPro Marketing Royalty SCMR
Position Title: Performance Analyst – Mobile Traffic & User Engagement
Department: SayPro Classified Office (SayPro Marketing Royalty SCMR)
Job Location: Remote / Office (as per company policy)
Reports to: Marketing and Digital Performance Manager, SayPro Classified Office
Job Overview:
The primary role of the Performance Analyst in this position is to monitor and report on the progress of mobile traffic growth, site speed, and user engagement for the SayPro Classified platform, specifically ensuring the platform is optimized for mobile usage. The role involves creating monthly performance reports that measure and assess the effectiveness of the mobile-optimized design and making recommendations to enhance user experience, mobile traffic, and site performance.
Key Responsibilities:
- Monitor Mobile Traffic Growth:
- Use analytics tools (e.g., Google Analytics, SEMrush, etc.) to track mobile traffic trends across the classified ads platform.
- Identify key performance indicators (KPIs) to measure mobile growth, including total visits, mobile conversion rates, bounce rates, and time on site.
- Analyze traffic from different mobile devices and browsers to ensure comprehensive tracking.
- Generate insights from monthly traffic data to report on user growth and identify opportunities for increasing mobile user engagement.
- Site Speed Monitoring:
- Collaborate with the technical team to monitor site speed and performance on mobile devices.
- Perform regular testing (e.g., PageSpeed Insights, GTmetrix) to assess the loading speed of the mobile-optimized pages and identify areas for improvement.
- Report any technical issues that affect mobile speed and provide detailed recommendations to optimize performance.
- Suggest optimization strategies, including image compression, script minimization, and server response time improvements.
- User Engagement Analysis on Mobile Devices:
- Track and analyze key user engagement metrics specific to mobile devices, such as:
- Click-through rates (CTR)
- Interaction with ads
- Engagement with classified categories
- Conversion rates for mobile users submitting ads or making purchases.
- Identify patterns in user behavior to suggest design or functionality improvements that could boost user engagement on mobile platforms.
- Produce monthly reports that analyze engagement levels, trends, and patterns on mobile devices.
- Track and analyze key user engagement metrics specific to mobile devices, such as:
- Reporting and Communication:
- Create and deliver detailed monthly performance reports (SayPro Monthly SCMR-5) highlighting:
- Mobile traffic growth metrics
- Site speed performance analysis
- User engagement trends specific to mobile
- Recommendations for optimization based on the data collected.
- Present findings and insights to the SayPro Marketing Royalty SCMR team, ensuring that reports are clear, actionable, and based on data-driven insights.
- Create and deliver detailed monthly performance reports (SayPro Monthly SCMR-5) highlighting:
- Collaboration and Continuous Improvement:
- Work closely with the web development team to implement any changes required for improving mobile responsiveness and overall site performance.
- Collaborate with the digital marketing team to ensure that mobile optimization efforts align with marketing campaigns.
- Participate in brainstorming sessions and project meetings to offer insights that can enhance mobile usability.
- Stay Updated on Mobile Trends:
- Continuously monitor industry trends, tools, and best practices related to mobile optimization and responsive design.
- Stay informed about changes in mobile SEO practices, site speed algorithms, and user experience design for mobile devices.
- Suggest innovative strategies for mobile design improvements based on current trends in mobile technology.
Skills and Qualifications:
- Technical Proficiency:
- Proficient in web analytics tools such as Google Analytics, Google Search Console, and mobile performance tools (e.g., GTmetrix, Pingdom).
- Strong understanding of mobile web performance optimization (image optimization, JavaScript and CSS management, etc.).
- Knowledge of responsive design best practices and mobile-first web development.
- Analytical Skills:
- Excellent ability to analyze and interpret mobile traffic and user engagement data.
- Experience creating detailed performance reports and making data-driven recommendations.
- Communication:
- Strong written and verbal communication skills.
- Ability to explain complex technical details to non-technical stakeholders.
- Attention to Detail:
- Strong attention to detail to ensure accurate reporting and effective analysis of mobile performance.
- Experience and Education:
- Bachelor’s degree in Digital Marketing, Business Analytics, Computer Science, or related field.
- At least 2 years of experience in web analytics, digital marketing, or mobile performance optimization.
Performance Metrics:
- Monthly mobile traffic growth.
- Site speed improvements, especially on mobile devices.
- Increased user engagement (e.g., more clicks, higher conversion rates) on mobile.
- Timely and accurate monthly reporting.
Why Join SayPro?
SayPro is at the forefront of providing innovative solutions for classified ads platforms, with a strong focus on mobile optimization. This role provides an exciting opportunity to be part of a dynamic team that drives mobile performance and user engagement, with plenty of room for professional growth and development. If you are passionate about mobile optimization and performance analytics, SayPro offers a collaborative and forward-thinking environment to advance your career.
To Apply:
Please submit your resume and a cover letter detailing your experience and qualifications related to mobile traffic growth, site speed, and user engagement optimization.
This job description outlines the responsibilities and qualifications required for a Performance Analyst within the SayPro Classified Office. It focuses on the monitoring and reporting of progress in mobile optimization, contributing directly to the success of the platform’s mobile design and engagement strategies.
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