SayPro Tasks to Be Done for the Period: Optimize Mobile Site Speed

SayPro Monthly January SCMR-5 SayPro Monthly Classified Responsive Design: Ensure the classified ads site is mobile friendly by SayPro Classified Office under SayPro Marketing Royalty SCMR

Objective:

The goal of this task is to ensure the mobile version of the SayPro Classified Ads website loads quickly and operates efficiently. A fast-loading site is essential for improving user experience, SEO rankings, and overall site performance.

Task Breakdown:

1. Compress Large Images:
   • Why: Large images can significantly slow down the loading time of mobile websites. Optimizing images ensures faster load times, especially for mobile users with slower internet connections.
   • Action:
     • Review all images currently used on the site, focusing on ad images, banners, and icons.
     • Use tools such as TinyPNG or ImageOptim to compress the images without losing quality.
     • Implement responsive image sizes (e.g., using the srcset attribute in HTML) to serve appropriately sized images based on the user’s device and screen resolution.
     • Use modern image formats such as WebP, which offer superior compression and quality compared to traditional formats like JPG and PNG.
2. Minimize CSS and JavaScript:
   • Why: Large and unoptimized CSS and JavaScript files can delay page rendering and contribute to slower load times.
   • Action:
     • Minify CSS and JavaScript files by removing unnecessary characters such as whitespace, comments, and line breaks.
     • Combine multiple CSS and JavaScript files into single files where possible to reduce the number of HTTP requests.
     • Use tools like UglifyJS (for JavaScript) and CSSNano (for CSS) to minify the code.
     • Defer non-critical JavaScript: Load only essential JavaScript initially and defer loading of scripts that are not needed right away.
     • Asynchronous loading: Implement async or defer attributes for JavaScript files that do not need to block the page rendering.
     • Use CSS Critical Path: Extract and inline critical CSS to improve perceived performance during page load.
3. Implement Caching Strategies:
   • Why: Caching improves performance by storing static resources (images, CSS, JavaScript) locally on the user’s device or browser, reducing the need to reload them on subsequent visits.
   • Action:
     • Set up browser caching by configuring HTTP headers (e.g., Cache-Control, ETag, Expires) for static resources. This allows frequently used resources to be stored locally and reduces load times for repeat visitors.
     • Implement server-side caching using a Content Delivery Network (CDN) to cache and serve static assets like images and videos from servers closer to the user’s location, speeding up load times.
     • Implement lazy loading for images and videos. This will delay the loading of these media files until they are about to come into view, reducing the initial load time.
     • Use service workers for advanced caching and offline functionality. This ensures that critical resources are available even when the user has limited or no internet connectivity.
4. Optimize Fonts:
   • Why: Custom fonts can add extra load time, particularly if multiple font families or weights are used.
   • Action:
     • Subset fonts to only include characters used on the site, minimizing the size of the font files.
     • Use font-display: swap to avoid rendering delays caused by loading web fonts. This ensures that text is visible with fallback fonts until the custom font has loaded.
     • Limit the number of different fonts and font weights/styles to reduce unnecessary load.
5. Optimize Mobile Layouts for Performance:
   • Why: On mobile devices, complicated layouts and excessive DOM elements can slow down page rendering.
   • Action:
     • Simplify the layout for mobile users by removing or optimizing unnecessary elements (e.g., reduce the number of ads or images loading at once).
     • Use a mobile-first approach in CSS to ensure styles are optimized for smaller screens, and larger screens adapt accordingly.
     • Reduce the number of complex animations, especially those that require significant JavaScript execution. Opt for CSS transitions or animations that are hardware-accelerated and more efficient.
6. Improve Server Response Time:
   • Why: The time it takes for a server to respond to a request can significantly impact page load times, especially on mobile networks.
   • Action:
     • Review and optimize the server configuration, focusing on database queries and the use of faster server-side technologies.
     • Use tools like New Relic or Pingdom to monitor server performance and identify bottlenecks that may be slowing down response times.
     • Upgrade to a faster hosting provider or implement Edge Computing if necessary to ensure faster response times across global regions.
7. Implement AMP (Accelerated Mobile Pages):
   • Why: AMP is a web framework designed to improve the loading times of mobile pages by stripping down elements that slow down loading.
   • Action:
     • Consider using AMP for classified ad listings to drastically reduce page load times on mobile devices. This can result in better user experience and increased traffic from search engines.
     • Optimize AMP pages to ensure content displays correctly without impacting the visual integrity of the classified ads.

Tools and Technologies to Utilize:

• Google PageSpeed Insights: Use it to analyze the performance of the mobile version of the site and identify areas that need optimization.
• GTmetrix: A performance testing tool to monitor website speed and provide actionable recommendations.
• Cloudflare: Implement a CDN to improve the distribution of static content and reduce latency.
• Image Compression Tools: TinyPNG, ImageOptim, Squoosh
• Minification Tools: UglifyJS (for JS), CSSNano (for CSS)
• Web Fonts Optimization: Font Squirrel, Google Fonts Optimizer

Timeline and Responsibilities:

1. Week 1-2:
   • Audit and identify large images and unoptimized files.
   • Implement image compression, responsive image sizes, and format optimization.
   • Minify and combine CSS and JavaScript files.
2. Week 3:
   • Implement browser and server-side caching strategies.
   • Optimize font loading.
3. Week 4:
   • Review and optimize mobile layouts for performance.
   • Analyze server response times and optimize backend systems as needed.
4. Week 5:
   • Implement AMP for selected classified ads pages.
   • Final review of all optimizations and run load tests using tools like Google PageSpeed Insights and GTmetrix to measure improvements.
5. Week 6:
   • Address any remaining performance issues.
   • Prepare a report summarizing the optimizations made and the resulting improvements in mobile site speed.

Outcome:

By completing these tasks, the mobile version of the SayPro Classified Ads site will be significantly optimized, ensuring faster load times, improved user experience, and better SEO performance. This task directly supports the overarching goal of ensuring that the site remains mobile-friendly and performs efficiently across different devices.