SayPro Monthly March SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty
Objective Overview:
The primary goal for this quarter is to enhance the user experience of SayPro’s Classified platform by optimizing for touchscreen usability, with a strategic focus on mobile devices (both Android and iOS). This initiative is derived from insights reported in the SayPro Monthly March SCMR-5 and will be managed by the SayPro Classified Office under SayPro Marketing Royalty.
1. Target Devices
To align with market usage trends and maximize user engagement, SayPro will concentrate development and testing efforts on the following device categories:
1.1 Android Devices
- Focus on top-selling models such as:
- Samsung Galaxy Series (e.g., A series, S series)
- Xiaomi Redmi and Poco models
- Huawei and Oppo smartphones (where relevant)
- Ensure compatibility with Android OS versions from 10 and up, as this covers the majority of active Android users.
- Test across varying screen sizes (4.7” to 6.7”) to ensure responsiveness.
1.2 iOS Devices
- Optimize for:
- iPhone SE (compact)
- iPhone 11 to iPhone 15 series
- Ensure compatibility with iOS versions from 14 and up, targeting the broadest active user base.
- Special attention to Retina display optimization and Safari-based touch gestures.
2. Platform Focus: SayPro Classified Touchscreen Usability
2.1 Usability Priorities
- Ensure that all buttons, forms, and navigation elements are finger-friendly, with a minimum touch target size of 48×48 dp.
- Implement swipe navigation, tap-friendly carousels, and accordion-style dropdowns for improved mobile UX.
- Improve page load speed and mobile responsiveness to decrease bounce rates.
2.2 Key Interface Enhancements
- Ad Posting Interface: Simplify form fields with auto-fill and dropdown selectors.
- Ad Browsing: Optimize category filtering and scrolling on touchscreens.
- User Profiles: Redesign layouts for quick access to saved ads, messages, and ad renewal options.
- Call-to-Actions (CTA): Make “Contact Seller,” “Renew Ad,” and “Post New Ad” buttons prominent and easily accessible.
2.3 Accessibility & Feedback
- Integrate haptic feedback for Android users during interaction (e.g., tapping a button).
- Use visual feedback (e.g., shadows, color changes) for iOS to confirm user interactions.
- Conduct mobile user testing sessions every month to gather feedback for iterative design improvements.
3. Milestones & Deliverables
| Month | Target Milestone | Responsible Team | Expected Output |
|---|---|---|---|
| April | Finalize device target list and begin UI/UX prototyping | SayPro UX Design Unit | Prototype sketches and Figma mockups |
| May | Implement core touchscreen enhancements | SayPro DevOps and Frontend Team | Updated mobile interface deployed on staging |
| June | Conduct A/B testing and roll out updates | SayPro Classified Office + QA Team | Live platform enhancements across Android and iOS |
4. Strategic Importance
- Enhancing touchscreen usability will increase time-on-site, lower ad abandonment, and boost mobile engagement rates.
- This initiative supports SayPro’s vision of becoming a mobile-first classified platform, particularly in emerging markets where smartphones are the primary means of accessing the web.
- Ties into SayPro Marketing Royalty’s brand directive to deliver premium, intuitive user experiences.
5. KPIs to Monitor
- Mobile Bounce Rate (Target: < 35%)
- Mobile Conversion Rate (Target: > 3.5%)
- Touch Accuracy/Error Reports (Target: < 2%)
- User Satisfaction Ratings on Mobile (Target: > 4.2/5)
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