SayPro Monthly March SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty
Focus Area: User Engagement Goals
Quarter Objective:
To increase mobile user engagement by optimizing the user experience within the SayPro Classified section, with special attention to interaction pathways and touchscreen usability, based on insights from SayPro Monthly March SCMR-5 and driven by SayPro Classified Office under SayPro Marketing Royalty.
1. Optimization of Interaction Pathways in SayPro Classified
Objective:
Enhance how mobile users interact with classified ads to drive better navigation, discovery, and interaction outcomes.
Target Deliverables:
- Identify top user flows and pain points from the SayPro Monthly SCMR-5 report.
- Redesign navigation menus and ad listing layouts specifically for mobile formats.
- Implement quick-action buttons (e.g., Call Now, Message Seller, Save Ad) on each ad preview.
- Enable infinite scrolling or “Load More” options to keep users exploring without interruptions.
- Reduce bounce rate by 20% on mobile sessions by the end of the quarter.
Responsible Team:
SayPro Classified Office in collaboration with UX designers and development teams.
Timeline:
- Week 1–2: Review SCMR-5 data, identify priority areas.
- Week 3–5: Prototype and test optimized pathways.
- Week 6–8: Implement and monitor updates.
- Week 9–12: Evaluate performance against benchmarks.
2. SayPro Monthly Classified Touchscreen Usability
Objective:
Ensure a touch-friendly interface across all SayPro Classified mobile features, improving tap accuracy, scroll behavior, and gesture interaction.
Target Deliverables:
- Redesign buttons, toggles, and forms to meet mobile-friendly dimensions (minimum 48x48px).
- Introduce swipe-to-navigate and gesture-based filtering for categories and saved searches.
- Conduct usability testing on multiple devices to ensure consistency across Android and iOS.
- Launch touch-optimized image viewer for classified ad galleries.
- Achieve a minimum 80% satisfaction rate in post-interaction mobile surveys.
Responsible Unit:
SayPro Classified Office under SayPro Marketing Royalty, in coordination with the Mobile UX/UI Taskforce.
Timeline:
- Week 1–3: Conduct touchscreen usability audit.
- Week 4–6: Implement UI improvements and gesture controls.
- Week 7–9: Roll out enhancements; collect live data and feedback.
- Week 10–12: Final adjustments based on user behavior and feedback.
3. KPIs and Metrics to Track Progress
| KPI | Baseline (March) | Quarterly Target | Notes |
|---|---|---|---|
| Mobile Bounce Rate | 52% | ≤ 42% | Via Google Analytics |
| Average Session Duration (Mobile) | 1m 35s | ≥ 2m 10s | Tracked through SayPro Insights |
| Click-through Rate (CTR) on Ads | 8.2% | ≥ 11% | Focus on mobile user actions |
| User Satisfaction (Post-ad interaction) | 71% | ≥ 85% | Based on feedback forms |
| Return Visits (Mobile Users) | 34% | ≥ 50% | Encouraged via improved UX |
4. Reporting and Oversight
- Monthly Review: Reported to SayPro Marketing Royalty at the end of each month.
- Weekly Check-ins: SayPro Classified Office holds internal UX sprints every Friday.
- Quarter-End Review: Presentation of results, UX heatmaps, and performance dashboards.
Conclusion
This quarter, SayPro’s focus on mobile engagement within the Classified section aims to deliver a seamless, user-friendly, and action-driven experience. The integration of data insights (from SCMR-5), optimized touch design, and UX innovation will serve as the pillars to increase engagement, satisfaction, and return usage on mobile devices—solidifying SayPro’s leadership in user-first classifieds.
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