SayPro Monthly March SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty
Objective:
To conduct ongoing evaluations and refinements to the usability of SayPro Classified mobile interfaces to ensure they meet industry standards, user expectations, and organizational goals. This purpose aligns with the strategic focus of the SayPro Monthly March SCMR-5 Report under the banner of SayPro Monthly Classified Touchscreen Usability, and is executed by the SayPro Classified Office in collaboration with the SayPro Marketing Royalty team.
Key Activities and Responsibilities
1. Monthly Mobile Usability Audits
- Purpose: Identify usability issues affecting mobile users accessing SayPro Classified platforms.
- Methodology: Utilize tools such as Google Mobile-Friendly Test, Hotjar mobile heatmaps, and user session recordings.
- Outcome: Document key friction points such as:
- Buttons too small or close together
- Scroll lag or screen freezing
- Broken touch interactions (e.g., drop-downs, carousels)
- Unoptimized media (e.g., slow-loading images/videos)
2. Touchscreen Interface Optimization
- Focus: Ensure all classified interfaces are “touch-friendly.”
- Key Checks:
- Large, tappable buttons with sufficient padding
- Swipe and scroll gestures that work intuitively
- Responsive layout that adapts across mobile screen sizes (phones and tablets)
- Thumb zone consideration: key actions placed within easy reach
3. Standard Compliance Checks
- Align with:
- W3C Mobile Web Best Practices
- Google Core Web Vitals (Mobile-Focused)
- SayPro internal UX standards for Classifieds
- Regular benchmarking against top-performing classified platforms (e.g., OLX, Craigslist Mobile)
4. User Feedback Collection
- Mobile-specific feedback gathered through:
- In-app surveys
- Post-interaction prompts (e.g., after posting an ad or making a reply)
- Support ticket tagging to flag mobile-related issues
5. Continuous Improvement via A/B Testing
- Implement mobile A/B tests on:
- Layout variations
- Call-to-action (CTA) button placements
- Navigation menu formats (hamburger vs. bottom tab bar)
- Evaluate performance based on:
- Bounce rate
- Time on page
- Completion of key actions (e.g., ad posting, contacting seller)
Reporting & Accountability
- Monthly Review (SCMR-5):
Findings are compiled into the SayPro Classified Monthly Report (SCMR-5) submitted every March and reviewed by SayPro Marketing Royalty. - Action Plans:
Each usability issue identified is accompanied by:- A corrective action
- Responsible team/unit
- Timeline for resolution
- Impact forecast (e.g., potential increase in engagement or ad completions)
- Oversight:
- SayPro Classified Office: Operational execution, user testing coordination, and technical fixes.
- SayPro Marketing Royalty: Strategic oversight, brand consistency assurance, and user experience direction.
Outcomes Expected
- Enhanced user satisfaction and engagement on mobile platforms
- Increased ad posting and response rates via mobile
- Stronger mobile brand presence and professional appearance
- Reduction in mobile-related support issues and complaints
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