SayPro Key Responsibilities

SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty

Objective:

Ensure that all classified ad URLs across the SayPro platform are clean, descriptive, user-friendly, and aligned with SEO best practices. This will enhance user experience, improve search engine visibility, and reflect the professionalism of SayPro’s digital presence.

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Core Responsibilities:

1. Comprehensive URL Audit

• Conduct a full audit of current classified ad URLs on the SayPro platform.
• Categorize URLs based on:
  • Ad category (e.g., Jobs, Services, Announcements)
  • URL structure type (dynamic, static, clean, descriptive, keyword-based)
  • Length and readability
• Identify outdated, confusing, or non-descriptive URLs that can be optimized.

2. Benchmarking Against Best Practices

• Evaluate SayPro URLs against SEO and usability benchmarks.
• Review competitors’ classified ad URL structures for comparison.
• Refer to SayPro SCMR-5 monthly documentation for internal URL structure guidelines.

3. URL Structure Optimization Recommendations

• Propose a consistent and standardized URL pattern across all classified ad listings.
• Recommend inclusion of:
  • Primary keywords (e.g., job-title, location, category)
  • Descriptive phrases that summarize the ad content
  • Removal of special characters, unnecessary parameters, and session IDs

Example: From:
https://saypro.org/classifieds?id=123456
To:
https://saypro.org/classifieds/jobs/software-developer-cape-town

4. Collaboration with Technical and Content Teams

• Work with web developers to implement clean URLs using server-side routing or CMS settings.
• Coordinate with content writers and listing managers to generate SEO-rich ad titles for URL generation.

5. Redirection Strategy

• Establish 301 redirects for all old URLs to their new counterparts to avoid broken links or SEO penalties.
• Maintain a log of changes for internal monitoring and external search engine updates.

6. Monitoring and Reporting

• Generate monthly reports on:
  • Improved URL structures
  • Impact on traffic, bounce rate, and search rankings
• Submit reports to the SayPro Marketing Royalty team for evaluation.

7. Documentation and Training

• Update SayPro’s internal documentation on classified URL best practices.
• Train content managers and new staff on how to create descriptive URLs for future listings.

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Expected Outcomes:

• Improved SEO performance of classified ad listings.
• Increased user trust and engagement due to transparent and informative URLs.
• Higher discoverability of SayPro ads via search engines and social platforms.
• Strengthened brand image through professional and user-friendly web architecture.