SayPro Key Responsibilities

SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty

Objective

To ensure all classified ad listings use clean, keyword-rich, descriptive, and logically organized URLs that improve both user experience and search engine visibility.

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🛠️ Key Responsibilities

1. Design URL Structure Standards

• Develop and maintain a standardized URL format across all SayPro classified categories.
• Ensure URL templates incorporate category-specific keywords, geographical identifiers (if applicable), and ad title slugs.
• Example URL format: rubyCopyEdithttps://classifieds.saypro.online/category/location/keyword-title-id/ Example: rubyCopyEdithttps://classifieds.saypro.online/jobs/cape-town/digital-marketing-specialist-12345/

2. Keyword Optimization

• Collaborate with the SayPro SEO team to determine the most effective keywords to include in URL slugs.
• Ensure that URLs are descriptive and relevant to the content of each ad to enhance SEO.
• Strip unnecessary parameters or codes that do not add semantic value.

3. Maintain User-Friendliness

• Ensure URLs are easily readable and understandable by users at a glance.
• Use hyphens (-) to separate words, avoid underscores (_), and eliminate special characters.
• Remove stop words (e.g., “a”, “and”, “the”) unless they contribute significantly to meaning.

4. Implement Logical Hierarchy

• Ensure a consistent hierarchy reflecting:
  • Main category (e.g., jobs, vehicles, property)
  • Sub-category or location (e.g., accounting, Johannesburg)
  • Unique title slug derived from the ad’s headline
  • Ad ID for internal tracking and conflict avoidance
• Example: swiftCopyEdit/vehicles/johannesburg/toyota-hilux-2015-98765/

5. Automate URL Generation

• Work with SayPro developers to automate the creation of URL slugs from ad form input fields.
• Ensure automated scripts:
  • Strip invalid characters
  • Truncate overly long titles
  • Append unique ID to prevent duplication

6. URL Version Control and Auditing

• Keep a log of URL format changes with timestamps and approval notes from the SayPro Classified Office.
• Run monthly audits to:
  • Check for malformed URLs
  • Ensure compliance with current URL standards
  • Detect and fix broken or inconsistent links

7. Integrate Multilingual Compatibility

• When required, ensure the URL system supports localized slugs for multilingual listings (e.g., English, isiZulu, French).
• Use URL encoding standards to accommodate accents or special letters if applicable.

8. Monitor Performance Metrics

• Track the performance of URL structures via:
  • Bounce rate
  • CTR (Click-Through Rate) on classified listings
  • Search engine rankings
• Refine the template as needed based on data insights.

9. Documentation and Training

• Develop training materials and documentation for internal SayPro teams and contributors explaining:
  • The logic behind URL formats
  • How to use tools to preview or generate clean URLs
  • Best practices to follow during manual posting

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✅ Expected Outcomes

• Clean, SEO-friendly URLs that attract organic traffic.
• Higher engagement and trust due to consistent and readable URL structures.
• Streamlined ad listing process and fewer user complaints regarding navigation.