SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty
Overview
This guidance document is part of SayPro’s Monthly SCMR (Strategic Classified Marketing Report) for March, numbered SCMR-5, aimed at aligning SayPro’s classified listings and platform pages with best-in-class SEO (Search Engine Optimization) practices. A key focus area is implementing clean and descriptive URLs across all ad listings to improve visibility, accessibility, and ranking on search engines.
📌 Why It Matters: The Power of a Well-Structured URL
A well-crafted URL is:
- Search Engine Friendly: Google and other search engines use URLs to understand page content.
- User Friendly: Clean URLs are easier to read, share, and remember.
- Trustworthy: Descriptive URLs inspire user confidence and encourage clicks.
- Organized: Helps internal teams maintain a scalable and trackable website architecture.
🧱 SayPro URL Structure Guidelines
The SayPro Classified Office, under the direction of SayPro Marketing Royalty, mandates the following best practices for all team members involved in classified ad creation, marketing, development, and content management:
✅ Best Practice 1: Use Descriptive Keywords
- Include relevant keywords that match the content or product.
- Avoid random strings or generic terms like
id=12345.
Example:
- ✅ Good:
https://classified.saypro.org/jobs/marketing-manager-cape-town - ❌ Bad:
https://classified.saypro.org/listing?id=54321
✅ Best Practice 2: Use Hyphens to Separate Words
- Use hyphens (-) to separate words, not underscores (
_), as Google treats hyphens as spaces.
Example:
- ✅ Good:
/services/home-cleaning-johannesburg - ❌ Bad:
/services/home_cleaning_johannesburg
✅ Best Practice 3: Keep URLs Short and Relevant
- Avoid keyword stuffing or overly long slugs.
- Include only essential descriptive words.
Example:
- ✅ Good:
/events/women-entrepreneurs-conference-2025 - ❌ Bad:
/events/join-us-for-the-best-women-entrepreneurs-conference-of-2025-in-south-africa
✅ Best Practice 4: Include Category and Subcategory
- Mirror site navigation and hierarchy in the URL.
Example:
- ✅ Good:
/classifieds/electronics/laptops/macbook-pro-2020 - ❌ Bad:
/item/macbook123456
✅ Best Practice 5: Avoid Dynamic Parameters for Core Pages
- Use static URLs over dynamic query parameters where possible.
Example:
- ✅ Good:
/properties/2-bedroom-apartment-sandton - ❌ Bad:
/search?type=property&id=9883
✅ Best Practice 6: Lowercase Letters Only
- Use only lowercase characters to avoid duplicate content issues.
Example:
- ✅ Good:
/ads/pet-services-durban - ❌ Bad:
/Ads/Pet-Services-Durban
✅ Best Practice 7: No Special Characters
- Avoid using special characters like
@,#,%,&.
Bad Example: /classifieds/phones/iphone%20#pro
🛠 Implementation Tips for SayPro Teams
- ✅ Developers: Configure CMS or classified plugins to auto-generate SEO-friendly URLs.
- ✅ Content Creators: Write titles and slugs clearly aligned with SEO rules.
- ✅ Marketing Staff: Cross-check all URLs in campaigns for cleanliness and clarity.
- ✅ Admins: Periodically audit the URL structure for compliance.
📊 Example: SayPro Classified Ad Listing URL Transformation
| Element | Before (Old URL) | After (Improved URL) |
|---|---|---|
| Job Listing | saypro.org/listing?id=203 | saypro.org/jobs/teacher-english-pretoria |
| Services | saypro.org/page.php?service=cleaning&id=88 | saypro.org/services/house-cleaning-services-durban |
| Marketplace | saypro.org/view.php?product=shoes&id=999 | saypro.org/products/sneakers-men-size-10-johannesburg |
🎯 Summary: SayPro SEO URL Mission
By following these standards, SayPro will:
- Improve organic traffic from search engines.
- Enhance user experience and navigation.
- Establish a consistent and professional digital presence.
- Maintain clarity and relevance across all classified ad listings.
📌 Action Item for Team Members
Review and update all current listings by 15 May 2025 to comply with these URL structure guidelines. New submissions must automatically follow this structure from creation.
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