SayPro Quarterly Targets (March–May 2025)

SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty

Primary Goal:

Boost organic (non-paid) traffic to SayPro Classified Ads pages by 15% from March to May 2025 through SEO optimization and content structuring.

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📌 Key Focus Area: URL Optimization

As defined in SCMR-5: Use clean and descriptive URLs for ad listings.

✅ Strategy:

• Transition from dynamic or generic URLs (e.g., saypro.org/ad?id=98322)
  ➡️ To SEO-friendly, readable URLs (e.g., saypro.org/classifieds/job-web-developer-cape-town)

🔧 Implementation Steps:

1. Technical Audit & Baseline Report (March 1–5, 2025)
   • Analyze current classified URL structure and indexing status.
   • Benchmark organic traffic statistics from Jan–Feb 2025.
2. URL Rewrite Rules Setup (March 6–10, 2025)
   • Collaborate with web developers to configure URL rewrites using slugs based on:
     • Ad type/category
     • Title keywords
     • City or location
   • Example: /classifieds/events-free-entry-cape-town
3. Redirection Plan & Testing (March 11–15, 2025)
   • Apply 301 redirects from old URLs to new SEO URLs to preserve rankings.
   • Run SEO-friendly URL tests using tools like Screaming Frog and Google Search Console.
4. Internal Linking & Navigation Update (March 16–20, 2025)
   • Update all internal links (menus, sitemaps, filters) to match the new structure.
   • Submit updated XML sitemaps to Google and Bing Webmaster Tools.

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📈 Content & Metadata Optimization (March 21–April 15, 2025)

🔍 SEO Improvements:

• Include keywords in ad titles, meta descriptions, and headers.
• Ensure title slugs match the actual listing content.
• Improve schema markup for each ad type (Jobs, Events, Products, Services).

🖊️ Content Tasks:

• Train ad submitters on writing keyword-rich titles and summaries.
• Add content guidelines on the classified submission form.

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📊 Performance Tracking & Analysis (April 16–May 25, 2025)

📌 Metrics Tracked:

• Organic sessions to classified section (via Google Analytics)
• Click-through rates from Google Search (via Search Console)
• Indexed pages count
• Bounce rates from ad landing pages

📈 Weekly Targets:

• Week 1–2: +3% growth from baseline
• Week 3–5: +5–7% growth
• Week 6–8: +12–15% cumulative growth

📅 Milestones:

Date	Milestone	Owner	Notes
Mar 5	Complete Audit	SEO Specialist	Setup GA filters
Mar 15	URL Rewrite Live	Dev Team	Test across browsers
Apr 1	Internal Links & Sitemaps	Web Admin	Confirm crawlability
May 25	Final Report	Marketing Royalty	Compare to baseline

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🧪 Quarter-End Evaluation (by May 31, 2025)

📘 Report Deliverables:

• SEO impact report (organic sessions, CTRs, keyword rankings)
• Before vs. after traffic charts
• Classified ad engagement metrics (time on page, scroll depth)

📍 If Goal Achieved:

• Expand clean URL implementation to SayPro Announcements and SayPro Marketplace sections.

📍 If Goal Not Met:

• Conduct gap analysis on on-page SEO, backlinks, and mobile experience.

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🧩 Assignments:

Internal Teams:

• SayPro Classified Office: Ensure ad titles, descriptions, and slugs follow new standards.
• SayPro Marketing Royalty: Lead SEO content audit, keyword mapping, and reporting.
• Tech Team: Handle URL rewrite deployment and redirection strategy.