SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty
Quarterly Target Overview
Primary Objective:
Reduce the bounce rate by 5% across all optimized classified ad pages on the SayPro platform through strategic implementation of clean and descriptive URL structures, as per guidelines outlined in SCMR-5 from March 2025.
📊 Background and Rationale
In March 2025, SayPro initiated the SCMR-5 (SayPro Monthly Classified URL Structure) project under the SayPro Marketing Royalty program. This strategy emphasized clean, descriptive URLs to enhance user experience and search engine optimization. As a continuation and measurable goal of this initiative, the following quarterly target has been set:
“Achieve a 5% reduction in bounce rate for all classified ad pages that have been optimized according to the new URL structure protocols implemented in March 2025.”
The decision stems from analytics showing that bounce rate is highly influenced by first impressions, and cluttered or cryptic URLs often contribute to user confusion and early exits. This target aligns with broader business goals of increasing engagement and improving ad visibility.
⚙️ Implementation Strategy
1. URL Optimization Rollout (March 2025)
- Ensure 100% migration of classified ad URLs to the new clean format:
Example:- Old:
www.saypro.org/classifieds/view.php?id=274829 - New:
www.saypro.org/classifieds/jobs/remote-web-developer-cape-town-274829
- Old:
- Include category, keyword, and location identifiers in each URL.
2. Content Matching & Relevance Tuning
- Align meta titles and page content with keywords used in the URL.
- Enhance landing page structure with clear calls-to-action and visual hierarchy.
3. Monitoring and A/B Testing (April–May 2025)
- Implement Google Optimize or equivalent A/B testing tools to compare bounce rates between old vs. new URL formats.
- Track average time on page and click-through rate alongside bounce rate to better understand behavioral changes.
4. Analytics and Reporting
- Weekly bounce rate reports filtered by:
- URL structure (legacy vs. optimized)
- Category (Jobs, Services, Announcements, etc.)
- Source of traffic (organic, paid, direct)
- Monthly presentations to SayPro Marketing Royalty highlighting performance.
📈 Measurement Metrics
| Metric | Baseline (Feb 2025) | Target (May 2025) | Notes |
|---|---|---|---|
| Bounce Rate (Optimized Pages) | 48% | ≤ 45.6% | Measured via Google Analytics |
| URL Compliance Coverage | ~35% | 100% | % of ad pages with new URL format |
| Average Time on Page | 0:54 sec | ≥ 1:10 min | Indicates improved engagement |
| Conversion Rate | 3.1% | ≥ 3.5% | Optional supporting metric |
✅ Key Deliverables
- ✔ Full migration of all classified ad pages to the clean URL structure.
- ✔ Weekly bounce rate performance dashboard (automated).
- ✔ End-of-quarter report on SEO and engagement improvements.
- ✔ Department-wide training recap for maintaining optimized formats.
📌 Team Responsibilities
| Team | Responsibilities |
|---|---|
| SayPro Classified Office | Content updates, ad structure formatting, compliance checks |
| SayPro Marketing Royalty | URL format policy creation, SEO oversight, performance tracking |
| SayPro IT/Web Dev | Implement redirects, ensure proper URL handling, avoid broken links |
| Analytics Team | Maintain tracking dashboards, generate weekly and monthly reports |
📅 Timeline
- March 1–15: URL format implementation (priority categories first)
- March 16–31: Audit + fixes, redirect legacy URLs
- April 1–30: Monitor bounce rate changes, run A/B tests
- May 1–15: Additional SEO and UX tweaks
- May 16–31: Final bounce rate reporting and performance review
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