SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty
1. SayPro Performance Reporting Template
Purpose:
The Performance Reporting Template is designed to monitor, analyze, and improve the performance of classified ad listings by tracking key SEO metrics such as organic traffic, click-through rates, bounce rates, and search engine ranking positions. This template helps the SayPro Classified Office and stakeholders evaluate the effectiveness of search engine optimization (SEO) strategies over time.
Template Name: SayPro Performance Reporting Template – SCMR-5 March Edition
Provided By: SayPro Classified Office
Under Direction Of: SayPro Marketing Royalty
📈 Key Metrics Tracked:
| Metric | Description | Source Tool |
|---|---|---|
| Organic Traffic | Total visitors arriving via search engines | Google Analytics |
| Keyword Ranking Position | Ranking of target keywords on search engines | SEMrush / Ahrefs |
| Click-Through Rate (CTR) | Percentage of users who click after viewing the listing in search results | Google Search Console |
| Bounce Rate | Percentage of users who leave after viewing only one page | Google Analytics |
| Conversion Rate | Number of visitors who take a desired action (e.g., contact, post ad) | SayPro Classified Admin |
| Top Performing Listings | Listings with the highest views and engagement | Internal Logs |
| Backlink Count | Number of quality backlinks per listing page | Ahrefs / Moz |
📄 Reporting Schedule:
- Monthly Reporting Period: 1st–31st March (SCMR-5 Report)
- Submission Date: 5th April
- Submitted To: SayPro Classified Performance Manager
- Evaluated By: SayPro SEO Strategy Division under SayPro Marketing Royalty
📌 Reporting Sections:
- Executive Summary: Key insights and performance trends.
- Traffic Overview: Monthly comparison with previous months.
- SEO Rankings Report: Improvement or decline in keyword rankings.
- Top Listings Spotlight: Listings with outstanding performance.
- Recommendations: Actionable steps for further optimization.
- Appendices: Raw data exports and graphs.
2. SayPro Monthly Classified URL Structure
Purpose:
To enhance user experience and search engine visibility, SayPro enforces a clean, consistent, and descriptive URL structure for all ad listings. This practice supports better indexing by search engines, improves CTR, and makes the URLs easier to share.
Template Name: SayPro Monthly Classified URL Structure – SCMR-5 Edition
Developed By: SayPro Classified Office
Approved By: SayPro Marketing Royalty
🌐 URL Structure Guidelines:
| Element | Description | Example |
|---|---|---|
| Base URL | Main domain of the classified platform | https://classified.saypro.online |
| Category | Name of the ad category (e.g., jobs, cars, housing) | /jobs |
| Sub-category | Specific segment within the category | /marketing |
| Slug | Clean, descriptive title with hyphens | /remote-digital-marketing-coordinator-cape-town |
| Final URL | Combined clean structure | https://classified.saypro.online/jobs/marketing/remote-digital-marketing-coordinator-cape-town |
📌 Best Practices:
- Use lowercase letters only.
- Avoid using underscores or special characters.
- Slugs must include relevant keywords for SEO.
- Do not include session IDs or tracking codes in URLs.
- Limit slug length to under 60 characters.
- Ensure canonical URLs are set correctly to prevent duplicate content issues.
✅ URL Example Comparison:
| Poor URL | Improved URL |
|---|---|
https://classified.saypro.online/ad?id=3456 | https://classified.saypro.online/vehicles/cars/2021-honda-civic-used |
https://classified.saypro.online/job=marketing123 | https://classified.saypro.online/jobs/marketing/remote-digital-assistant |
📥 Assignments for SayPro Classified Team:
- Review and Fill Performance Report for March:
- Use provided SCMR-5 template.
- Submit to SayPro Marketing Royalty by April 5th.
- Audit Current URLs:
- Identify and fix non-compliant URLs in the system.
- Submit updated structure mapping to SayPro Classified Office.
- Quiz – URL Structure Compliance Check:
- Multiple-choice quiz on clean URL rules and structure interpretation.
- Score of 80% required for certification in SayPro Classified SEO Practices.
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