SayPro Ad Performance Metrics

SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty

Purpose

The purpose of tracking a comprehensive set of ad performance metrics is to provide full visibility into how SayPro’s classified and digital ad campaigns are performing. By tracking at least five (5) key metrics per campaign, SayPro ensures optimization, transparency, and accountability across marketing initiatives—especially those with geolocation features and cross-platform delivery.

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Applicable To:

• All campaigns launched under SayPro Monthly March SCMR-5
• All initiatives managed by the SayPro Classified Office
• Campaigns evaluated by the Marketing Royalty Oversight Division
• Includes Web, Mobile, Social, Email, and Classified Ad Units

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Core Ad Performance Metrics to Track

The following five metrics are mandatory for all active campaigns. Additional custom metrics may be tracked depending on the platform and campaign objectives.

Metric	Description	Formula or Unit	Purpose
✅ Click-Through Rate (CTR)	Measures how often users click after seeing an ad	(Clicks / Impressions) * 100 (%)	Determines ad engagement and relevancy
✅ Cost Per Click (CPC)	Shows average cost per user click	Total Ad Spend / Total Clicks	Helps evaluate cost-efficiency of campaign spend
✅ Return on Ad Spend (ROAS)	Indicates revenue generated for every dollar spent on ads	Revenue / Ad Spend	Assesses profitability and ROI
✅ Conversion Rate	Tracks the percentage of users who completed the desired action	(Conversions / Clicks) * 100 (%)	Measures how effectively the campaign turns traffic into outcomes
✅ Impression Share	Percentage of times the ad was shown compared to the total available	Your Impressions / Total Available	Reveals reach and competitiveness in the ad marketplace

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Optional & Advanced Metrics (if needed)

Metric	Use Case
📍 Geolocation Engagement	Tracks interaction with ads based on specific regions or cities
⏱ Average Time on Ad Landing	Measures how long users stay on the landing page after clicking
🧠 Brand Recall Rate	Captures user retention of brand messaging (measured through surveys)
💬 Social Sharing Rate	Tracks how frequently the ad is shared across platforms
🚪 Bounce Rate	Indicates the percentage of users who leave immediately after clicking

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Reporting Structure

Reporting Tool	Purpose
SayPro Performance Dashboard	Centralized view of all metrics across campaigns
Campaign Tracker Console	Drill-down by region, channel, and metric
Weekly Performance Snapshot	Sent every Friday to stakeholders
Quarterly Analytics Brief	Consolidated report sent to the SayPro Marketing Royalty

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Example Report Snippet for a Classified Ad Campaign

Metric	Value	Target	Status
Click-Through Rate	4.5%	≥ 3.5%	✅ On Track
Cost Per Click	$0.45	≤ $0.60	✅ Below Budget
ROAS	4.8x	≥ 4.0x	✅ Positive ROI
Conversion Rate	7.2%	≥ 5.0%	✅ High
Impression Share	63%	≥ 50%	✅ Competitive

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Roles & Responsibilities

Role	Responsibility
SayPro Classified Office	Ensures metrics are defined and tracking is implemented
Digital Campaign Manager	Configures KPIs in tools and optimizes in real-time
SayPro Data Analytics Unit	Validates and visualizes data for dashboards
Marketing Royalty Review Board	Reviews performance and approves strategic adjustments

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Compliance Requirements

• Each campaign must include a tracking plan pre-launch outlining which 5 metrics will be monitored.
• Monthly performance reports must highlight all tracked metrics against their targets.
• Campaigns with less than 5 tracked metrics will be flagged as non-compliant and may be paused pending review.

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Benefits of Comprehensive Metric Tracking

• Informed Decision Making: Helps teams adjust creative and targeting strategies.
• Transparency: Clear performance evidence for stakeholders.
• Optimization: Enables A/B testing and ROI maximization.
• Strategic Alignment: Ensures each campaign aligns with SayPro’s quarterly goals and long-term mission.