SayPro Campaign Tracking Plan: “Documents Required from Employees

SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty

Campaign Objective:

To ensure that all current and prospective SayPro employees are fully informed and compliant with document submission requirements by targeting them through geolocated classified platforms and digital ad placements.

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1. 🎯 Campaign Scope & Target Audience

• Audience: Current employees, new recruits, and SayPro partners involved in document submissions.
• Geolocation Focus: Countries and cities where SayPro operates offices or remote teams.
• Content Focus: Education and reminders regarding mandatory HR documentation (ID copies, qualifications, tax forms, contracts, etc.).

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2. 📢 Ads to Be Tracked

Ad Name	Content Theme	Purpose
SayProDocs Reminder March Edition	Checklist of required employee documents	Awareness and compliance
Missing Docs? Upload Now!	Urgent call to action for pending document uploads	Conversion and immediate action
Employee Onboarding Docs Guide	Step-by-step doc preparation for new recruits	Onboarding efficiency
SayPro HR Docs Deadline Alert	Countdown to submission deadline	Engagement and urgency building

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3. 📍 Platforms for Tracking

🌐 Digital Classifieds (with Geolocation Features)

• SayPro Classified Ads Platform (regional targeting by IP/city)
• Partner classifieds (e.g., Gumtree, OLX, Locanto)

📱 Social Media & Digital Ad Platforms

• Facebook Ads (Geo-targeted)
• Instagram (Stories and posts with CTAs)
• LinkedIn (for professional recruits)
• Google Display Network (GDN) – keyword and location-based

📤 Internal Channels

• SayPro Intranet Banners
• Employee Portal Notifications
• SayPro HR email campaigns (tracked via UTM links)

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4. 📊 Key Performance Indicators (KPIs) to Monitor

KPI Name	Description	Goal / Benchmark
Impressions	Number of times ads are displayed across platforms	500,000 (monthly)
Click-Through Rate (CTR)	Percentage of people clicking on the ads	>2%
Conversion Rate	Percentage of employees who upload documents after clicking	>35%
Bounce Rate	Visitors who leave the page without taking action	<30%
Geo-Engagement Rate	Interaction rates based on location (city/province level)	Identify top 5 underperforming zones
Cost Per Conversion (CPC)	Advertising spend divided by number of document uploads	<$3
Submission Completion Rate	Percentage of fully completed document sets	85% of targeted users
UTM Link Performance	Monitoring unique links used across campaigns	Identify most effective channels

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5. 🔍 Tracking Mechanisms

• UTM Parameters: Each ad and platform will include UTM tags to track source, medium, and campaign.
• SayPro Classified Geolocation Tool: Used to map ad interaction by location, flag low-response areas.
• Google Analytics: Tracks all traffic and conversions on SayPro document submission portal.
• Facebook Pixel & LinkedIn Insight Tag: For retargeting and conversion monitoring.
• Campaign Dashboard (SayPro Classified Office): A centralized dashboard will compile all data weekly for review.

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6. 📆 Campaign Timeline (March – SCMR-5)

Date	Milestone/Event
March 1–3	Campaign setup and geo-target calibration
March 4–10	Awareness ads go live
March 11–20	Mid-campaign performance review
March 21–28	Retargeting and boost underperforming regions
March 29–31	Final push and reminder ads

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7. 🧠 Campaign Management Roles

Role	Responsible Party
Campaign Oversight	SayPro Marketing Royalty
Ad Design & Messaging	SayPro Creative & Media Team
Platform Integration	SayPro Classified Office
Geo-Analytics & Reporting	SayPro Data Science Unit
HR Documentation Compliance	SayPro HR & Legal Teams

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8. 📝 Reporting and Insights

• Weekly Reports will be submitted to SayPro Marketing Royalty, including:
  • Performance by ad type and platform
  • Regional document compliance rates
  • Suggestions for improving low-performance zones
• Quarterly Review will integrate findings into the SayPro Quarterly Classified Geolocation Features Strategy to inform ongoing campaigns.