SayPro Job Description – Staff Responsibilities

SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty

Primary Responsibility: Monitor KPIs for SayPro Marketing Programs

Objective:

To ensure the success and optimization of classified marketing campaigns and geolocation features through continuous tracking, analysis, and reporting of Key Performance Indicators (KPIs), as outlined in:

• SayPro Monthly March SCMR-5
• SayPro Quarterly Classified Geolocation Features Management

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Key Responsibilities:

1. KPI Tracking and Performance Monitoring

• Track and evaluate digital marketing KPIs including:
  • Click-Through Rate (CTR): Measure the percentage of clicks per impression on classified campaigns.
  • Conversion Rate: Monitor how many users complete a desired action (e.g., submit ad, subscribe, purchase).
  • Cost-Per-Click (CPC): Evaluate advertising spending efficiency.
  • Return on Ad Spend (ROAS): Calculate revenue generated for every unit of currency spent.

2. Data Collection and Analysis

• Collect data from internal analytics tools, ad platforms, and SayPro’s custom dashboards.
• Ensure KPI data from SayPro Monthly March SCMR-5 reports are accurate, complete, and updated.
• Segment and filter data according to location, ad type, user demographics, and platform (mobile, desktop, etc.).

3. Geolocation Features Performance

• Work with the Classified Geolocation Team to:
  • Track geolocation-based ad interactions and visibility.
  • Analyze regional performance of classified ads based on user engagement by location.
  • Optimize classified campaign performance by suggesting geo-targeting enhancements.

4. Quarterly Feature Management Coordination

• Liaise with the SayPro Quarterly Classified Geolocation Features Management Team to:
  • Prepare performance dashboards every quarter.
  • Recommend updates or changes to geolocation-based tools and ad modules.
  • Identify underperforming geographic areas and propose solutions (e.g., boosting visibility, adjusting bid strategy).

5. Reporting and Communication

• Submit detailed reports to the SayPro Marketing Royalty Division including:
  • Monthly performance summaries for SCMR-5 metrics.
  • Quarterly classified performance reviews by location.
  • Real-time alerts on KPI anomalies or performance drops.

6. Collaboration and Feedback

• Work closely with:
  • SayPro Ad Content Creators to fine-tune ad messaging based on KPI insights.
  • SayPro Development Team to improve analytics integration.
  • Classified Office representatives to ensure goals align with business needs.

7. Optimization and Strategy

• Recommend strategic improvements to enhance ROAS and CTR.
• Adjust campaign parameters and geographic targets to reduce CPC.
• Test new classified ad formats, geo features, or channels to improve overall engagement.

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Key Deliverables:

• SCMR-5 Monthly KPI Dashboard
• Quarterly Geolocation Performance Report
• Real-time anomaly reports for ad campaigns
• Recommendations for geolocation feature improvements
• Strategic input for classified ad campaign targeting

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Required Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field.
• 2–4 years of experience in digital marketing analytics or KPI monitoring.
• Strong proficiency in Google Analytics, Excel, and Ad platform dashboards (Meta, Google Ads).
• Knowledge of classified platforms and geolocation features preferred.

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Core Competencies:

• Analytical Thinking
• Attention to Detail
• Strategic Insight
• Communication Skills
• Time Management
• Collaboration & Teamwork