SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty
Tracking Setup Completion
Quarter: Q2 2025
Campaigns Covered: All active and upcoming campaigns under the SCMR-5 initiative and Classified Geolocation Features roll-out.
Managed by: SayPro Classified Office
Supervised by: SayPro Marketing Royalty Oversight Committee
Objective
To ensure 100% of SayPro marketing and classified campaigns have fully functioning tracking mechanisms established before the quarter begins, enabling accurate performance monitoring, compliance checks, and real-time analytics for decision-makers.
Scope of Tracking
Tracking must cover the following campaign dimensions:
| Tracking Element | Description |
|---|---|
| 📧 Email Campaign Tracking | Open rates, click-through rates (CTR), bounce rates, unsubscribes |
| 📱 Mobile App Engagement | Feature activation (e.g., geolocation), time spent, return usage |
| 🌐 Web Interaction | Page visits, dwell time, scroll depth, link clicks |
| 📍 Geolocation Feature Use | Region-level data for classified features engagement |
| 📄 Document Compliance | Uploads, types, approval statuses |
| 📢 Ad Campaign Views/Reach | Impressions, shares, engagement by platform (web, mobile, SMS) |
| 👥 User Journey Flow | Funnel: Open → Click → Login → Upload/Use Feature |
Tracking Setup Checklist
To ensure tracking is fully established, the following must be completed:
| Task Item | Responsible Party | Due Date (Pre-Q2) | Status Indicator |
|---|---|---|---|
| ✅ Tracking Goals Defined | Campaign Leads | March 15, 2025 | Green/Amber/Red |
| ✅ UTM Parameters Implemented | Digital Marketing Team | March 20, 2025 | Green/Amber/Red |
| ✅ Analytics Tools Configured (e.g., GA, PBI) | SayPro Data Analytics | March 22, 2025 | Green/Amber/Red |
| ✅ Dashboards Linked to Live Campaigns | Reporting Unit | March 25, 2025 | Green/Amber/Red |
| ✅ Testing of Tracking Endpoints (QA) | QA & IT Support | March 27, 2025 | Green/Amber/Red |
| ✅ Stakeholder Review and Sign-Off | SayPro Classified Office | March 29, 2025 | Green/Amber/Red |
Target: 100% Tracking Setup Completion
| Metric | Target | Actual (to be updated live) |
|---|---|---|
| Campaigns Fully Configured | 100% | [Auto-Populated] |
| Campaigns Pending Setup | 0% | [Auto-Populated] |
| Sign-Off Completion by Managers | 100% | [Auto-Populated] |
Note: Any campaign without full tracking setup by Q2 start (April 1, 2025) will be flagged for escalation to the Marketing Royalty Oversight Committee.
Monitoring and Reporting Tools
| Tool Used | Purpose |
|---|---|
| SayPro Tracking Audit Log | Tracks checklist completion across campaigns |
| SayPro Performance Dashboard | Monitors campaign KPIs based on tracking data |
| Weekly Setup Reports | Distributed every Friday in March prior to Q2 launch |
| Campaign Tracker Console | Central view of campaign tracking status by region/manager |
Compliance Enforcement
| Compliance Requirement | Enforcement Measure |
|---|---|
| Tracking setup not completed by deadline | Delay or halt campaign launch |
| Improper tagging or misconfigured tools | Retraining required + documentation resubmission |
| Repeated non-compliance | Escalation to Royalty Oversight Committee |
Capacity Support and Training
SayPro provides the following support to ensure compliance:
- Tracking Setup Webinar (March 12, 2025)
- Live Walkthrough for Campaign Leads
- Tracking Toolkit Guidebook (PDF + Interactive Version)
- One-on-One Consultation Slots via SayPro Data Support Desk
Conclusion
This target is mission-critical to the success of SayPro’s quarterly reporting, impact evaluation, and ROI calculations. Campaign tracking not only ensures transparency but also feeds into SayPro’s broader goal of data-empowered marketing leadership.
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