SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty
SECTION 1: Campaign Identification Field Description Campaign Name (Insert campaign name, e.g., “Stay Compliant. Stay Connected.”) Campaign Owner Name and title of the responsible campaign manager Campaign Duration Start and end dates Platform(s) Used Email, SayPro App, Intranet, SMS, Geo Ads, Social Media Target Audience Specific employee segments targeted Related Projects Linked efforts (e.g., Document Compliance Drive, GPS Sync Audit)
SECTION 2: Tracking Objectives Use this section to outline what will be tracked and why .
Objective Category Specific Objective Example Engagement Measure email open and click-through rates for compliance reminders Conversion Track % of employees who submitted required documents after exposure Geolocation Activation Count users who successfully accessed location-based features post-submission Feedback & Awareness Collect feedback from in-app survey popups regarding campaign clarity
SECTION 3: Campaign Activities to Track Use this table to list each campaign activity and link it to its specific tracking method and tool.
Activity Channel Tracking Method Tool/Platform Email blasts Outlook / CRM Open & click-through rate SayPro Marketing Email Analytics Intranet banner posts Internal Web Page views, time on page SayPro Intranet Analytics Dashboard SMS reminders Mobile Link clicks, reply rates SMS Gateway Analytics App pop-up notices SayPro Mobile App Views, dismissals, and survey clicks SayPro App Campaign Tracker Submission of compliance documents HR Compliance Portal Upload timestamp and file type SayPro Doc-Submit Engine Geolocation feature unlocks SayPro Platform Feature access logs SayPro DevOps Logs/Geo Feature API
SECTION 4: Key Performance Indicators (KPIs) Use this table to define specific metrics tied to campaign success.
KPI Name Description Target Value Document Submission Rate % of employees submitting all required documentation ≥ 98% Feature Activation Rate % of users who successfully access geolocation features ≥ 90% Campaign Engagement Rate % of audience interacting with 2+ campaign assets ≥ 80% Manager Dashboard Usage % of team leaders checking compliance dashboards 100% Employee Feedback Positivity % of users rating campaign communication as helpful ≥ 85%
SECTION 5: Roles and Responsibilities Team/Role Responsibility SayPro Classified Office Lead campaign tracking, consolidate reporting SayPro Marketing Royalty Ensure alignment with brand, messaging, and quarterly strategy IT and DevOps Team Maintain system logging, geo-feature data capture HR Compliance Coordinators Upload oversight and error reporting Data Analytics Team Process tracking data and deliver reports
SECTION 6: Tracking Frequency & Milestones Event Date / Period Tracking Output Campaign Launch March 1, 2025 Initial baseline metrics Mid-Campaign Check-in March 15, 2025 Interim engagement and conversion report Final Campaign Day March 31, 2025 Final tracking results + compliance summary Post-Campaign Evaluation April 5, 2025 Full report with lessons learned
SECTION 7: Reporting Structure Report Name Format Frequency Distributed To Weekly Campaign Tracker Dashboard (Online) Weekly (Fridays) Marketing, HR, Compliance Leads Mid-March Engagement Snapshot PDF Summary March 15, 2025 Executives, Regional Managers Monthly SCMR-5 Compliance Report PDF + XLSX April 1, 2025 Executive Committee Q1 Geolocation Feature Management Report Executive Briefing Slide April 10, 2025 Classified Office, Marketing Royalty Board
SECTION 8: Data Visualization Components To support analysis, include visual tracking templates such as:
📊 Engagement Funnel Chart – Exposure → Click → Submission → Feature Use
📈 Time-Series Line Graph – Daily submission growth over March
🗺️ Geolocation Heat Map – Regions with most/least feature access
🧭 Compliance Radar Chart – Team/department documentation behavior
SECTION 9: Notes & Lessons Log Use this section to capture evolving insights during campaign execution for future use.
Date Observation Suggested Adjustment Mar 7 Low SMS reply rate Switch to WhatsApp reminders Mar 16 Spike in doc uploads Align follow-up emails to these spikes
Prepared By: SayPro Classified Office Authorized by: SayPro Marketing RoyaltyDate: 28 February 2025
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