SayPro Monthly January SCMR-5 SayPro Monthly Classified Sorting Options: Provide sorting options such as date, price, or popularity by SayPro Classified Office under SayPro Marketing Royalty SCMR
Task Objective: Launch the new sorting features on the SayPro website to provide users with more efficient ways to filter and navigate classified ads. This will include sorting options based on date, price, or popularity. The goal is to ensure users are aware of these new features and that their usage is effectively tracked and monitored.
Task Breakdown:
1. Feature Launch Preparation
- Action: Review and finalize the new sorting features (date, price, popularity) for the classified ads section on the SayPro website.
- Responsible: SayPro Classified Office team in collaboration with the Web Development team.
- Details:
- Ensure the new sorting algorithms are functioning correctly.
- Test the features for compatibility with existing ads and categories.
- Ensure sorting options are user-friendly and accessible from both desktop and mobile versions.
- Deadline: [Insert Date]
2. Marketing and User Awareness
- Action: Develop and execute a marketing plan to inform users about the new sorting features.
- Responsible: SayPro Marketing team under SayPro Marketing Royalty SCMR.
- Details:
- Create email campaigns targeting current users explaining the benefits of the new sorting features.
- Update the website’s homepage with a banner or announcement highlighting the new sorting options.
- Post on social media channels to create awareness among the larger community.
- Design a tutorial or informational page on the SayPro website that explains how to use the new sorting features.
- Deadline: [Insert Date]
3. Feature Launch and Implementation
- Action: Deploy the new sorting features on the live website.
- Responsible: SayPro Classified Office and Web Development team.
- Details:
- Ensure the feature launch is seamless, with minimal downtime or disruptions.
- Monitor the site for any immediate issues post-launch, including loading times and sorting errors.
- Provide a support system for users who might encounter issues using the new sorting features.
- Deadline: [Insert Date]
4. Track and Monitor Usage
- Action: Set up tracking mechanisms to monitor how users are interacting with the new sorting features.
- Responsible: SayPro Analytics and Marketing team.
- Details:
- Implement tracking via analytics tools (e.g., Google Analytics, custom tracking scripts).
- Monitor metrics such as:
- Frequency of use for each sorting option (date, price, popularity).
- User engagement and interaction times with sorting features.
- Bounce rates and conversion rates for users who engage with sorted ads.
- Track the most popular sorting options and use these insights for future improvements.
- Deadline: Ongoing, with a first review after one month.
5. Review and Optimize Features Based on Feedback
- Action: Collect user feedback on the new sorting features and optimize based on this data.
- Responsible: SayPro Classified Office and SayPro Marketing team.
- Details:
- Set up surveys or feedback forms asking users for their opinions on the new sorting options.
- Analyze feedback to identify any pain points or areas for improvement (e.g., users find one sorting option more useful than others).
- Make necessary updates or changes to improve the functionality and user experience.
- Deadline: First review after 1 month of launch, ongoing optimization thereafter.
6. Report on Performance
- Action: Prepare a monthly performance report for the SayPro Marketing Royalty SCMR regarding the usage and effectiveness of the new sorting features.
- Responsible: SayPro Analytics and Marketing team.
- Details:
- Provide detailed insights on user behavior with the sorting features, including engagement levels and user feedback.
- Include data on the most popular sorting options and suggestions for further optimization.
- Summarize the impact on overall user satisfaction and site performance.
- Deadline: End of each month, starting from the launch month.
Milestones and Deadlines:
- Preparation and Finalization of Features: [Insert Date]
- Marketing Campaign Launch: [Insert Date]
- Feature Deployment: [Insert Date]
- First Usage Tracking Report: [Insert Date]
- First User Feedback Review: [Insert Date]
- Monthly Performance Report: End of each month post-launch
By breaking down these tasks and assigning clear responsibilities and deadlines, SayPro will ensure the smooth launch, effective user awareness, and continuous improvement of the new sorting features. This will ultimately enhance the user experience on the SayPro website and improve engagement with classified ads.