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Likhapha Mpepe

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  • SayPro Job Description – Staff Responsibilities

    SayPro Job Description – Staff Responsibilities

    SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty

    Primary Responsibility: Monitor KPIs for SayPro Marketing Programs

    Objective:

    To ensure the success and optimization of classified marketing campaigns and geolocation features through continuous tracking, analysis, and reporting of Key Performance Indicators (KPIs), as outlined in:

    • SayPro Monthly March SCMR-5
    • SayPro Quarterly Classified Geolocation Features Management

    Key Responsibilities:

    1. KPI Tracking and Performance Monitoring

    • Track and evaluate digital marketing KPIs including:
      • Click-Through Rate (CTR): Measure the percentage of clicks per impression on classified campaigns.
      • Conversion Rate: Monitor how many users complete a desired action (e.g., submit ad, subscribe, purchase).
      • Cost-Per-Click (CPC): Evaluate advertising spending efficiency.
      • Return on Ad Spend (ROAS): Calculate revenue generated for every unit of currency spent.

    2. Data Collection and Analysis

    • Collect data from internal analytics tools, ad platforms, and SayPro’s custom dashboards.
    • Ensure KPI data from SayPro Monthly March SCMR-5 reports are accurate, complete, and updated.
    • Segment and filter data according to location, ad type, user demographics, and platform (mobile, desktop, etc.).

    3. Geolocation Features Performance

    • Work with the Classified Geolocation Team to:
      • Track geolocation-based ad interactions and visibility.
      • Analyze regional performance of classified ads based on user engagement by location.
      • Optimize classified campaign performance by suggesting geo-targeting enhancements.

    4. Quarterly Feature Management Coordination

    • Liaise with the SayPro Quarterly Classified Geolocation Features Management Team to:
      • Prepare performance dashboards every quarter.
      • Recommend updates or changes to geolocation-based tools and ad modules.
      • Identify underperforming geographic areas and propose solutions (e.g., boosting visibility, adjusting bid strategy).

    5. Reporting and Communication

    • Submit detailed reports to the SayPro Marketing Royalty Division including:
      • Monthly performance summaries for SCMR-5 metrics.
      • Quarterly classified performance reviews by location.
      • Real-time alerts on KPI anomalies or performance drops.

    6. Collaboration and Feedback

    • Work closely with:
      • SayPro Ad Content Creators to fine-tune ad messaging based on KPI insights.
      • SayPro Development Team to improve analytics integration.
      • Classified Office representatives to ensure goals align with business needs.

    7. Optimization and Strategy

    • Recommend strategic improvements to enhance ROAS and CTR.
    • Adjust campaign parameters and geographic targets to reduce CPC.
    • Test new classified ad formats, geo features, or channels to improve overall engagement.

    Key Deliverables:

    • SCMR-5 Monthly KPI Dashboard
    • Quarterly Geolocation Performance Report
    • Real-time anomaly reports for ad campaigns
    • Recommendations for geolocation feature improvements
    • Strategic input for classified ad campaign targeting

    Required Qualifications:

    • Bachelor’s degree in Marketing, Data Analytics, Business, or related field.
    • 2–4 years of experience in digital marketing analytics or KPI monitoring.
    • Strong proficiency in Google Analytics, Excel, and Ad platform dashboards (Meta, Google Ads).
    • Knowledge of classified platforms and geolocation features preferred.

    Core Competencies:

    • Analytical Thinking
    • Attention to Detail
    • Strategic Insight
    • Communication Skills
    • Time Management
    • Collaboration & Teamwork
  • SayPro Job Description – SayPro Staff Responsibilities

    SayPro Job Description – SayPro Staff Responsibilities

    SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty

    1. Primary Role Purpose

    The SayPro Staff member is responsible for setting up and managing tracking tools to ensure that all advertising campaigns—especially those related to SayPro Monthly (March SCMR-5) and SayPro Quarterly Classified Geolocation Features—are accurately monitored and evaluated. This role supports campaign optimization and strategic decision-making within the SayPro Classified Office under the governance of SayPro Marketing Royalty.

    2. Key Responsibilities

    A. Set Up Tracking Tools

    • Configure and maintain campaign tracking infrastructure.
    • Set up and manage UTM parameters, conversion goals, and pixel tracking for:
      • Google Analytics
      • Facebook Ads Manager
      • SayPro internal tracking systems
    • Ensure integrations are working seamlessly across platforms.
    • Collaborate with developers or external vendors if code placement or technical troubleshooting is required.

    B. SayPro Monthly – March SCMR-5 Tracking

    • Work specifically on monthly advertising reports for the March SCMR-5 campaigns.
    • Verify all monthly marketing initiatives are tagged and tracked.
    • Prepare performance metrics for monthly review meetings.
    • Assist in optimization suggestions based on collected data.

    C. SayPro Quarterly Classified Geolocation Features Management

    • Monitor traffic and engagement across geolocation-enabled classified ads.
    • Use analytics tools to report on regional ad performance (click-throughs, time-on-page, bounce rate, etc.).
    • Recommend geographic adjustments to marketing focus based on data trends.
    • Coordinate quarterly updates and testing for all geolocation functionality in classified ads.

    D. Reporting and Data Presentation

    • Generate regular tracking reports (weekly, monthly, quarterly).
    • Visualize data using tools such as Google Data Studio or equivalent.
    • Present data in meetings with the SayPro Marketing Royalty team.
    • Ensure accuracy and timeliness of all reported data.

    E. Compliance and Privacy

    • Ensure all tracking practices comply with global data protection standards (e.g., GDPR, POPIA).
    • Maintain transparency in data collection methods and consent policies across SayPro platforms.

    3. Required Skills and Competencies

    • Strong knowledge of Google Analytics, Google Tag Manager, and Facebook Ads Manager.
    • Familiarity with location-based marketing and geotargeting principles.
    • Strong attention to detail and analytical thinking.
    • Ability to troubleshoot issues with tracking codes and data accuracy.
    • Proficient in Excel/Google Sheets and data visualization platforms.
    • Team player with excellent communication skills.

    4. Qualifications and Experience

    • Diploma or degree in Marketing, Digital Media, IT, or related field.
    • At least 2 years of experience in digital marketing analytics or tracking operations.
    • Previous experience with classified ad platforms and geolocation features is highly advantageous.

    5. Performance Indicators

    • 100% accurate campaign tracking setup across all required tools.
    • Timely and comprehensive tracking reports submitted monthly and quarterly.
    • Demonstrated improvement in campaign ROI and user engagement through geolocation analysis.
    • Minimal errors or data gaps across analytics platforms.
    • Compliance with internal SayPro standards and external data privacy regulations.