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Tag: Advertisers

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Likhapha Mpepe

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  • SayPro Segment Advertisers

    SayPro Segment Advertisers

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

    From: SayPro Monthly January SCMR-5 – SayPro Monthly Classified Renewal Reminders
    By: SayPro Classified Office
    Under: SayPro Marketing Royalty SCMR

    Objective

    The goal is to optimize the management of classified ad renewals by reviewing all active ads, identifying segments of advertisers based on ad type and expiration date, and ensuring timely and targeted renewal reminders are prepared and dispatched.

    Tasks Breakdown

    1. Retrieve Active Ads Data

    • Responsibility: SayPro Classified Office – Data Analysis Unit
    • Steps:
      • Access the SayPro Classifieds management system or dashboard.
      • Generate a report of all active classified ads as of the 1st week of January.
      • Include fields such as:
        • Advertiser Name
        • Contact Information (email, phone)
        • Ad Title and Description
        • Ad Type (e.g., Jobs, Events, Services, Products, Announcements)
        • Posting Date
        • Expiration Date
        • Status (Active/Expiring Soon)

    2. Segment Advertisers by Ad Type

    • Responsibility: SayPro Marketing Support Unit
    • Steps:
      • Group advertisers into relevant categories:
        • Job Advertisers
        • Event Hosts
        • Product Sellers
        • Service Providers
        • Announcement Posters
      • Tag each advertiser’s profile and ads in the system with a corresponding ad type label.
      • Use filtering tools or CRM tagging to automate this segmentation for future reports.

    3. Segment Advertisers by Expiration Date

    • Responsibility: SayPro Data Analytics & CRM Team
    • Steps:
      • Further sub-segment the advertisers into buckets based on expiration dates:
        • Expiring within 7 days
        • Expiring within 14 days
        • Expiring within 30 days
      • Mark each group as High Priority, Medium Priority, or Low Priority for renewal reminders.
      • Export separate lists (CSV or Excel format) for each group.

    4. Cross-Segment for Targeted Messaging

    • Responsibility: SayPro Marketing Royalty SCMR – Communications Team
    • Steps:
      • Create a matrix that cross-segments advertisers (e.g., Product Sellers + Expiring in 7 Days).
      • This will guide the content and tone of reminder messages (e.g., urgent for high-priority ads).
      • Use this segmentation to personalize email subject lines, call scripts, and SMS messages.

    5. Prepare and Review Renewal Reminder Templates

    • Responsibility: SayPro Content & Copywriting Team
    • Steps:
      • Draft renewal reminder templates based on ad type and urgency.
      • Example templates:
        • “Your Job Ad is Expiring in 3 Days – Renew Now to Keep Attracting Candidates!”
        • “Don’t Let Your Event Listing Expire – Renew It Today for Maximum Reach!”
      • Localize and personalize templates using placeholders like {AdvertiserName}, {AdTitle}, {DaysUntilExpiry}.

    6. Internal Quality Review

    • Responsibility: SayPro Classified Office – QA Desk
    • Steps:
      • Review all segments and templates for accuracy.
      • Check for duplicates or misclassified advertisers.
      • Verify that expiration dates align with actual system data.

    7. Schedule Reminder Dispatch

    • Responsibility: SayPro Automation & CRM Operations
    • Steps:
      • Input the segmented lists into SayPro CRM or Email Automation Tool.
      • Schedule:
        • First Reminder: 14 days before expiry
        • Second Reminder: 7 days before expiry
        • Final Reminder: 2 days before expiry
      • Set SMS or WhatsApp reminders for critical ads (high-priority or paid tier).

    8. Track Engagement and Renewals

    • Responsibility: SayPro Analytics & Reporting Team
    • Steps:
      • Monitor open rates, click-through rates, and renewal completions.
      • Record which advertisers responded to each stage of reminders.
      • Update advertiser profiles with response status.

    Deliverables

    • Segmented advertiser lists (by ad type and expiration)
    • Personalized reminder templates
    • Scheduled reminder dispatch calendar
    • Weekly renewal tracking report

    Timeline

    WeekTask
    Week 1Data extraction and segmentation
    Week 2Template preparation and review
    Week 3Reminder scheduling and first dispatch
    Week 4Monitoring and follow-up reminders

    Notes

    • All classified reminders must be GDPR and POPIA compliant.
    • Coordinate with SayPro Legal if any paid ads lapse without renewal for more than 30 days.
    • Offer a one-click renewal link in every reminder to simplify the process for advertisers.
  • SayPro Job Description for Employees Segmentation of Advertisers

    SayPro Job Description for Employees Segmentation of Advertisers

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Position Title:
    Employee – Segmentation of Advertisers (SayPro Monthly January SCMR-5)

    Department:
    SayPro Classified Office
    SayPro Marketing Royalty SCMR

    Reports To:
    SayPro Marketing Manager, SayPro Classified Office

    Job Overview:
    The primary responsibility of the employee in this role is to customize and segment messages for ad renewal reminders based on the type of classified ad. This will ensure that each reminder sent is highly relevant and tailored to the specific needs of the advertiser. The focus is on ads related to various categories, such as real estate, cars, jobs, etc. These reminders will be part of the SayPro Monthly Classified Renewal Reminders process (SCMR-5), ensuring that advertisers are prompted effectively for ad renewals and maintaining customer engagement with SayPro’s classified advertising platform.

    Key Responsibilities:

    1. Segmentation of Advertisers:
      • Segment the list of advertisers based on the type of ad they have posted (e.g., real estate, vehicles, jobs, services, etc.).
      • Use available customer data to understand the type of ad and customize the reminder accordingly.
      • Create unique segments for each category of ads to ensure each segment receives a highly personalized reminder.
    2. Customization of Renewal Reminder Messages:
      • Develop and write customized reminder messages for each ad category, ensuring relevance and value to the advertiser.
      • Incorporate category-specific benefits into each message (e.g., “renew your real estate ad to keep attracting potential buyers” or “renew your job listing to keep reaching qualified candidates”).
      • Maintain a consistent tone and branding in the reminder messages while adjusting the content to suit the needs of different advertisers.
    3. Collaboration with the Marketing Team:
      • Work closely with the SayPro Marketing Manager to align ad renewal strategies with ongoing campaigns and marketing initiatives.
      • Ensure the renewal reminders fit within the broader marketing framework and incorporate marketing goals (e.g., promotions, discounts, seasonal offers).
    4. Implementation of SCMR-5 Process:
      • Ensure all ad renewal reminders are sent out according to the SayPro Monthly SCMR-5 schedule, with timely notifications for upcoming renewals.
      • Assist in tracking the performance of ad renewal reminders (open rates, engagement, conversion to renewals) and suggest improvements where necessary.
    5. Data Management and Reporting:
      • Maintain and update advertiser segmentation lists to ensure that new ads and renewals are properly categorized.
      • Provide periodic reports to the SayPro Marketing Manager on the effectiveness of renewal reminder campaigns, including engagement metrics and renewal rates.
      • Adjust strategies based on feedback and performance data to maximize renewal rates.
    6. Customer Service Support:
      • Be available to address inquiries or concerns from advertisers regarding their renewal reminders and provide assistance with the renewal process when needed.
      • Handle follow-up communication to ensure high levels of satisfaction and retention among advertisers.
    7. Continuous Improvement:
      • Stay updated on trends in classified advertising, and marketing best practices, and identify opportunities for process improvements related to ad renewals.
      • Regularly evaluate the performance of renewal reminders and make necessary adjustments to improve their relevance and effectiveness.

    Skills and Qualifications:

    • Education:
      Bachelor’s degree in Marketing, Communications, or a related field (preferred) or equivalent experience.
    • Experience:
      • Minimum of 2 years experience in marketing, customer segmentation, or content personalization.
      • Prior experience with classified advertising platforms or digital marketing tools is a plus.
    • Skills:
      • Excellent written communication skills with an ability to tailor content for specific audiences.
      • Strong analytical skills for segmenting data and evaluating campaign effectiveness.
      • Familiarity with CRM systems or similar software used for segmentation and email marketing (e.g., Salesforce, Mailchimp).
      • Detail-oriented and able to manage multiple tasks while ensuring accuracy and relevance.
    • Personal Traits:
      • Creative, with an ability to think strategically and align messaging with business goals.
      • Strong organizational skills and ability to manage multiple projects and deadlines.
      • Customer-oriented mindset with a passion for creating valuable customer experiences.

    Performance Metrics:

    • Segmentation Accuracy:
      Percentage of correctly segmented advertiser lists based on ad types (e.g., real estate, jobs, etc.).
    • Engagement Rate:
      Open rates and click-through rates for ad renewal reminder emails.
    • Renewal Conversion Rate:
      The percentage of segmented advertisers who act on renewal reminders and renew their ads.
    • Customer Satisfaction:
      Feedback from advertisers about the relevance and usefulness of renewal reminder messages.

    Working Environment:

    • This role is based in the SayPro Classified Office, with remote work options available as per company policies.
    • Interaction with the marketing team, customer service, and other departments will be essential.

    Compensation:

    • Competitive salary based on experience.
    • Benefits include health insurance, paid time off, and a performance-based incentive plan.

    Application Process:
    Interested candidates should submit a resume and a cover letter outlining relevant experience in customer segmentation, marketing communication, and advertising renewal strategies.

    This job description outlines the critical responsibilities and expectations for the role of Employee – Segmentation of Advertisers within the SayPro Monthly January SCMR-5 process. It is designed to ensure the customized and relevant communication of ad renewal reminders, helping to maximize the retention of advertisers across different categories.

  • SayPro Job Description: Employees Segmentation of Advertisers for Ad Renewals

    SayPro Job Description: Employees Segmentation of Advertisers for Ad Renewals

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Position: Classified Ad Renewal Coordinator

    Department: SayPro Classified Marketing and Operations Reports To: SayPro Marketing and Operations Manager Location: SayPro Classified Office Date: January

    Job Purpose:

    The primary objective of this role is to manage the segmentation and prioritization of advertisers whose classified ads are nearing expiration. By focusing on these advertisers, the coordinator will ensure that reminders are sent out on time to facilitate smooth ad renewals and maintain the continuity of services for both advertisers and users on the SayPro Classified platform.

    Key Responsibilities:

    1. Segmentation of Advertisers:
      • Identify Expiring Ads: Regularly monitor and track all classified ads that are due to expire within the next 15 days. This includes accessing the system database and reviewing ad expiration dates.
      • Prioritize Advertisers: Prioritize these advertisers, ensuring they are segmented accurately in terms of the urgency of their ad renewal (e.g., ads expiring within 1-5 days vs. 6-15 days).
      • System Organization: Use the SayPro Classified software system to filter, tag, and organize advertisers based on the expiration timeline, ensuring an efficient reminder process.
    2. Renewal Reminder Process:
      • Send Timely Reminders: Ensure that reminders are sent for ad renewals according to SayPro’s policy under the “SayPro Monthly Classified Renewal Reminders.” Ads within the 15-day expiration window should be contacted before expiration to prompt the advertiser to renew their listing.
      • Follow-Up Communication: If necessary, send follow-up reminders to advertisers who haven’t responded to initial notices. This should be done via email, SMS, and/or any other relevant communication channel.
      • Maintain Communication Logs: Ensure all reminder communications are documented in the system to track responses and renewal actions.
    3. Collaboration with Marketing Team:
      • Coordinate with Marketing Royalty SCMR: Work with the SayPro Marketing Royalty team to ensure that marketing campaigns align with renewal efforts and that there are no overlapping reminders or missed communications.
      • Provide Feedback: Share insights on advertiser behavior and response rates with the marketing team for better targeting and campaign optimization.
      • Propose Marketing Strategies: Suggest marketing strategies or promotional offers based on the renewal patterns of advertisers, which may lead to improved retention.
    4. Customer Service Support:
      • Assist Advertisers: Provide assistance to advertisers who may have questions about the renewal process, billing, or the status of their ad. Answer inquiries promptly and guide them through the renewal procedure if needed.
      • Resolve Issues: Address any issues related to ad expiration, renewal glitches, or technical issues in the system and escalate when necessary.
    5. Reporting and Documentation:
      • Generate Reports: Produce weekly and monthly reports on the status of expiring ads and the success rate of renewal reminders.
      • Track Metrics: Measure the effectiveness of renewal reminders by tracking open rates, response rates, and renewal rates, and suggest improvements to optimize future campaigns.
      • Record Keeping: Maintain detailed records of all segmentation activities, reminders sent, responses received, and renewal confirmations.
    6. Process Improvement:
      • Suggest Enhancements: Continuously evaluate and suggest improvements to the ad renewal segmentation process, ensuring it is as efficient and user-friendly as possible.
      • Tech Integration: Work with the tech team to enhance software features that could automate or simplify the reminder process.

    Required Skills and Qualifications:

    • Experience: Previous experience in customer service, marketing, or advertising platforms is preferred.
    • Technical Skills: Proficient with Microsoft Excel and any customer relationship management (CRM) software. Familiarity with the SayPro Classified software is a plus.
    • Communication Skills: Excellent written and verbal communication skills for effectively sending reminders and assisting advertisers.
    • Attention to Detail: Ability to identify and prioritize key actions based on data, with a strong focus on ensuring reminders are sent out in a timely manner.
    • Time Management: Strong organizational and time-management skills to handle multiple tasks efficiently under tight deadlines.
    • Problem-Solving: Ability to handle any challenges related to the ad renewal process and resolve them promptly.

    Key Performance Indicators (KPIs):

    • Timeliness of Reminders: Ensure reminders are sent to 100% of advertisers whose ads are set to expire within the 15-day window.
    • Renewal Conversion Rate: Monitor the percentage of advertisers who renew their ads after receiving reminders. Aim for a high conversion rate.
    • Customer Satisfaction: Track customer satisfaction and response times, aiming for a quick and efficient resolution to any issues faced by advertisers.
    • Engagement Metrics: Analyze the effectiveness of different reminder channels (email, SMS, etc.) and provide recommendations for optimization based on open rates and click-through rates.

    Working Conditions:

    • Full-Time: This is a full-time position with a regular working schedule.
    • Remote/Office: This position may require you to work from the SayPro Classified office or remotely, depending on operational needs.
    • Collaboration: You will work closely with the SayPro Marketing team, customer support, and technical staff to ensure the renewal process runs smoothly.

    About SayPro Classified:

    SayPro Classified is a leading online classifieds platform dedicated to providing an efficient and effective marketplace for users. Our goal is to offer advertisers a seamless experience and help them maintain active visibility in a competitive environment. The Classified Ad Renewal Coordinator plays a crucial role in ensuring this experience is smooth for advertisers, supporting the growth of our platform.

  • SayPro Job Description: Employees Segmentation of Advertisers

    SayPro Job Description: Employees Segmentation of Advertisers

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Position Title: Advertiser Segmentation Specialist
    Department: SayPro Classifieds Marketing Team
    Reports To: Marketing Manager – SayPro Classified Office
    Location: Remote/Office-Based
    Employment Type: Full-Time / Part-Time

    Job Overview:

    The Advertiser Segmentation Specialist is responsible for reviewing and segmenting the list of advertisers based on ad expiration dates for the SayPro Monthly Classified Renewal Reminders under the SayPro Marketing Royalty SCMR initiative. This role is crucial in ensuring that advertisers are reminded in a timely and efficient manner about ad renewals, enhancing user engagement, and maximizing revenue from classified ads.

    The position involves managing advertiser data, segmenting advertisers according to their ad expiration timelines, and ensuring reminders for ad renewals are sent out regularly. The specialist will work closely with the SayPro Marketing and SCMR teams to ensure the renewal reminder process is streamlined and accurate.

    Key Responsibilities:

    1. Review Advertiser Data:
      • Regularly access and review the SayPro Monthly January SCMR-5 report, ensuring all advertisers’ ad expiration dates are accurately recorded.
      • Verify advertiser details, including ad type, category, duration, and any relevant notes that may impact the renewal process.
    2. Segment Advertisers:
      • Segregate the list of advertisers into categories based on the expiration dates of their ads. These categories may include:
        • Immediate Expiry (ads expiring within 7 days)
        • Upcoming Expiry (ads expiring within 15 to 30 days)
        • Long-term Expiry (ads expiring in over 30 days)
      • Ensure that segmentation is carried out systematically for efficient communication and reminder targeting.
    3. Create Targeted Communication Lists:
      • Based on the segmented list, create targeted email and notification lists for the SayPro Monthly Classified Renewal Reminders.
      • Ensure that the right groups of advertisers are sent the appropriate renewal reminders at the correct time, according to their ad expiration window.
    4. Coordinate with Marketing Team:
      • Collaborate with the SayPro Marketing team to schedule and ensure timely delivery of renewal reminders.
      • Work with the Marketing Royalty SCMR to include any special offers, incentives, or updates that may be relevant for advertisers at the time of renewal.
    5. Monitor and Track Ad Renewals:
      • Keep track of which advertisers have renewed their ads and update the segmented list accordingly.
      • Provide regular feedback on renewal rates to the Marketing Manager to help refine strategies and improve overall renewal performance.
    6. Data Integrity and Accuracy:
      • Maintain the integrity and accuracy of advertiser data throughout the segmentation and reminder process.
      • Ensure that data discrepancies are promptly identified and corrected to avoid errors in renewal reminders.
    7. Reporting and Analysis:
      • Generate periodic reports on the effectiveness of the renewal reminder process, including open rates, response rates, and overall renewal statistics.
      • Provide insights into any trends or patterns observed in the advertiser behavior that may assist in future marketing campaigns.
    8. Support in Ad Renewal Campaigns:
      • Assist in the development and execution of ad renewal campaigns that may include promotions, discounts, or special features aimed at encouraging more renewals.
      • Help track the success of renewal campaigns and offer suggestions for improvement.

    Qualifications:

    • Education:
      • A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. However, relevant experience in a similar role can substitute for formal education.
    • Experience:
      • At least 1-2 years of experience in digital marketing, customer relationship management (CRM), or a similar field.
      • Experience with customer data segmentation and email marketing platforms (e.g., Mailchimp, HubSpot) is an advantage.
    • Skills:
      • Strong analytical skills with the ability to segment and categorize data efficiently.
      • Proficiency in Microsoft Excel or similar spreadsheet tools.
      • Familiarity with CRM systems and email marketing tools is a plus.
      • Excellent communication skills, both written and verbal.
      • High attention to detail and accuracy.
      • Strong organizational and time management skills, with the ability to handle multiple tasks and meet deadlines.
    • Personal Attributes:
      • Proactive and solution-oriented, with a focus on improving processes.
      • Strong team player with a collaborative approach.
      • Ability to work independently and take ownership of assigned tasks.

    Work Environment:

    • The Advertiser Segmentation Specialist will work primarily in an office setting or remotely, depending on the company’s structure.
    • The role may involve occasional meetings with the SayPro Marketing team, SCMR team, and other departments.

    Performance Metrics:

    • Segmentation Accuracy: Regular checks to ensure accuracy in the segmentation of advertisers based on ad expiration dates.
    • Renewal Reminders Timeliness: Ensuring that renewal reminders are sent in line with the segmented categories and timelines.
    • Ad Renewal Rate: Tracking how effective the segmentation and renewal reminders are in encouraging ad renewals.
    • Reporting and Feedback: Timely and effective reporting of renewal statistics and any areas for improvement.

    Benefits:

    • Competitive salary.
    • Opportunity for career growth within the marketing team.
    • Access to SayPro’s learning and development resources.

    By fulfilling these responsibilities, the Advertiser Segmentation Specialist plays an essential role in helping SayPro streamline its ad renewal processes, ultimately contributing to the continued success of SayPro’s advertising platform and customer satisfaction.