SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR
Program: SayPro Monthly January SCMR-5
Module: SayPro Monthly Classified Social Media Sharing
Managed By: SayPro Classified Office
Department: SayPro Marketing Royalty (SCMR)
Objective:
To ensure that all classified ads shared from the SayPro platform to social media channels (such as Facebook, Twitter/X, LinkedIn, Instagram, and WhatsApp) display correctly and professionally, enhancing the visibility, engagement, and overall marketing effectiveness of SayPro’s classified listings.
1. Design & Develop Share Templates
Responsibility:
Design custom share templates that automatically format how classified ads appear when shared on social media.
Tasks:
- Develop HTML/metadata structures for Open Graph (Facebook, LinkedIn) and Twitter Cards (Twitter/X).
- Define template variables to include:
- Ad title
- Ad description
- Featured image
- Price (if applicable)
- Category
- Location
- Link to the ad
- Match the template design with SayPro branding and tone (colors, fonts, logos, etc.).
- Ensure templates are mobile-responsive and visually optimized.
Outcome:
A visually appealing and unified look for all SayPro shared ads across platforms.
2. Image Optimization & Sizing
Responsibility:
Ensure that the shared images are correctly sized and not distorted when appearing in social media feeds.
Tasks:
- Set image aspect ratios to comply with platform guidelines:
- Facebook & LinkedIn: 1200 x 630 px
- Twitter: 1200 x 675 px (summary large image card)
- Automate image cropping or selection to center around focal points of each ad.
- Apply overlay branding when needed (e.g., SayPro logo watermark).
- Test for thumbnail visibility and avoid image clipping.
Outcome:
High-quality image previews that capture attention and drive clicks.
3. Metadata Configuration (SEO & Social Media Tags)
Responsibility:
Configure each ad page with the correct meta tags to pull in the right data when shared.
Tasks:
- Implement dynamic Open Graph tags:
og:title,og:description,og:image,og:url,og:type
- Implement Twitter Card tags:
twitter:title,twitter:description,twitter:image,twitter:card
- Add fallback/default metadata for missing elements.
- Ensure ads use structured data (schema.org) for better indexing and rich previews.
Outcome:
Social platforms reliably generate rich previews with correct information when an ad is shared.
4. Testing and Validation
Responsibility:
Test and validate how shared ads appear on various platforms using simulation tools.
Tasks:
- Use Facebook Sharing Debugger, Twitter Card Validator, and LinkedIn Post Inspector to preview and fix errors.
- Troubleshoot any mismatches in image or text rendering.
- Test on different devices and screen sizes.
- Get feedback from the SayPro Classified Office and SCMR stakeholders before final rollout.
Outcome:
Bug-free, visually consistent templates verified across platforms.
5. Enable Sharing Functionality
Responsibility:
Enable and promote sharing functionality on each classified ad listing.
Tasks:
- Add visible, branded share buttons (Facebook, Twitter, LinkedIn, WhatsApp, Email) to each ad.
- Ensure share buttons auto-generate the formatted share preview.
- Monitor click-through rates and sharing behavior using analytics tools.
- Train the SayPro Classified Office on best practices and scheduling posts.
Outcome:
Increased social engagement and classified ad reach via seamless share tools.
6. Maintenance & Continuous Improvement
Responsibility:
Keep share templates updated with evolving social media specifications and SayPro design standards.
Tasks:
- Periodically update image sizes and meta tag requirements.
- A/B test different template formats for performance.
- Collect and apply feedback from SayPro marketers and users.
- Adapt templates for new social media platforms as they are added.
Outcome:
A sustainable and effective social media sharing system that evolves with SayPro’s growth.
Reporting & Accountability
- Reports To: SayPro Classified Office
- Reviewed By: SayPro Marketing Royalty (SCMR)
- Monthly Review: Share template performance, engagement statistics, template improvement backlog.
- Compliance Check: Ensure all templates align with SayPro branding and social media platform guidelines.