SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty
SECTION 1: Campaign Summary
Campaign Title: “Stay Compliant. Stay Connected.”
Objective: To raise awareness among SayPro employees about the importance of timely document submission and how it impacts their access to classified geolocation features on the SayPro platform. The campaign also aims to educate employees on the relationship between document compliance and digital functionality within the classified ecosystem.
Campaign Duration: March 1–March 31, 2025
SECTION 2: Campaign Goals
Goal
Key Performance Indicator (KPI)
Improve March documentation compliance rate to 98%
Employee submission logs vs. compliance dashboard
Reduce location-based feature access errors by 40%
Number of system flags/errors tied to geolocation docs
Increase engagement with the SayPro Employee Portal by 50%
Portal login frequency and document upload stats
Enhance awareness of geolocation-linked document impact
Feedback from in-app surveys and internal polls
Drive use of new OCR-based document submission tools
Number of users accessing new submission features
SECTION 3: Target Audience
Segment
Characteristics
Primary Message Focus
New Employees (Onboarded < 3 Months)
Unfamiliar with compliance requirements
“Start Right. Submit Early.”
Existing Employees (All Departments)
May have outdated/missing documents
“Update Your Docs. Unlock Full Access.”
Remote & Field Employees
Often affected by GPS mismatch or outdated address data
“Where You Work Should Work for You.”
HR & Departmental Managers
Responsible for oversight of team documentation
“Your Team’s Access Starts with You.”
SECTION 4: Campaign Channels and Tactics
Channel
Activity
Email Blasts
Weekly reminders with visual progress bar per region
Intranet Banners
Real-time updates and countdown timers for submission deadlines
SMS Notifications
Personalized alerts for missing/expiring documents
SayPro App Pop-ups
Interactive tips on how to upload documents and fix location issues
Video Explainers
Short, animated clips: “How Geolocation Features Depend on Your Docs”
Team Leader Briefs
Scripts and slide decks provided for team huddles
Gamification
“Top Compliant Team” leaderboard with quarterly incentives
SECTION 5: Expected Outcomes
Outcome Area
Expected Result
Document Submission Rates
≥ 98% by end of March
Geolocation Access Errors
≤ 10% compared to previous quarter
Employee Platform Satisfaction
≥ 85% positive feedback in internal survey
Regional Data Accuracy
Full match between submitted address docs and GPS coordinates
Manager Participation Rate
100% managers briefed and engaged in monitoring
SECTION 6: Measurement and Evaluation
Metric
Tool/Source
Review Frequency
Compliance Tracker Dashboard
SayPro HR Compliance System
Weekly
Geolocation Feature Flag Reports
SayPro DevOps Logging System
Weekly
Campaign Engagement Analytics
Intranet + Email Campaign Tool
Bi-weekly
Feedback & Survey Responses
SayPro Pulse Feedback Tool
End of Campaign
SECTION 7: Roles and Responsibilities
Role
Responsibility
SayPro Marketing Royalty
Strategy development and oversight
SayPro Classified Office
Execution of campaign materials and internal communications
HR Compliance Coordinators
Tracking submissions and ensuring data accuracy
IT Support Team
Maintaining geolocation systems and resolving technical issues
Regional Managers
On-ground awareness efforts and follow-ups
SECTION 8: Key Messages and Slogans
“Your Docs. Your Access. Your SayPro.”
“Don’t Let Paperwork Block Your Platform Power.”
“Verified Means Visible – Especially in Classifieds.”
“Keep Your Location Features Live – Submit On Time.”
SayPro Monthly March SCMR-5 SayPro Quarterly Classified Geolocation Features Management by SayPro Classified Office under SayPro Marketing Royalty
Campaign Objective:
To ensure that all current and prospective SayPro employees are fully informed and compliant with document submission requirements by targeting them through geolocated classified platforms and digital ad placements.
1. 🎯 Campaign Scope & Target Audience
Audience: Current employees, new recruits, and SayPro partners involved in document submissions.
Geolocation Focus: Countries and cities where SayPro operates offices or remote teams.
Content Focus: Education and reminders regarding mandatory HR documentation (ID copies, qualifications, tax forms, contracts, etc.).
2. 📢 Ads to Be Tracked
Ad Name
Content Theme
Purpose
SayProDocs Reminder March Edition
Checklist of required employee documents
Awareness and compliance
Missing Docs? Upload Now!
Urgent call to action for pending document uploads
Conversion and immediate action
Employee Onboarding Docs Guide
Step-by-step doc preparation for new recruits
Onboarding efficiency
SayPro HR Docs Deadline Alert
Countdown to submission deadline
Engagement and urgency building
3. 📍 Platforms for Tracking
🌐 Digital Classifieds (with Geolocation Features)
SayPro Classified Ads Platform (regional targeting by IP/city)
Partner classifieds (e.g., Gumtree, OLX, Locanto)
📱 Social Media & Digital Ad Platforms
Facebook Ads (Geo-targeted)
Instagram (Stories and posts with CTAs)
LinkedIn (for professional recruits)
Google Display Network (GDN) – keyword and location-based
📤 Internal Channels
SayPro Intranet Banners
Employee Portal Notifications
SayPro HR email campaigns (tracked via UTM links)
4. 📊 Key Performance Indicators (KPIs) to Monitor
KPI Name
Description
Goal / Benchmark
Impressions
Number of times ads are displayed across platforms
500,000 (monthly)
Click-Through Rate (CTR)
Percentage of people clicking on the ads
>2%
Conversion Rate
Percentage of employees who upload documents after clicking
>35%
Bounce Rate
Visitors who leave the page without taking action
<30%
Geo-Engagement Rate
Interaction rates based on location (city/province level)
Identify top 5 underperforming zones
Cost Per Conversion (CPC)
Advertising spend divided by number of document uploads
<$3
Submission Completion Rate
Percentage of fully completed document sets
85% of targeted users
UTM Link Performance
Monitoring unique links used across campaigns
Identify most effective channels
5. 🔍 Tracking Mechanisms
UTM Parameters: Each ad and platform will include UTM tags to track source, medium, and campaign.
SayPro Classified Geolocation Tool: Used to map ad interaction by location, flag low-response areas.
Google Analytics: Tracks all traffic and conversions on SayPro document submission portal.
Facebook Pixel & LinkedIn Insight Tag: For retargeting and conversion monitoring.
Campaign Dashboard (SayPro Classified Office): A centralized dashboard will compile all data weekly for review.
6. 📆 Campaign Timeline (March – SCMR-5)
Date
Milestone/Event
March 1–3
Campaign setup and geo-target calibration
March 4–10
Awareness ads go live
March 11–20
Mid-campaign performance review
March 21–28
Retargeting and boost underperforming regions
March 29–31
Final push and reminder ads
7. 🧠 Campaign Management Roles
Role
Responsible Party
Campaign Oversight
SayPro Marketing Royalty
Ad Design & Messaging
SayPro Creative & Media Team
Platform Integration
SayPro Classified Office
Geo-Analytics & Reporting
SayPro Data Science Unit
HR Documentation Compliance
SayPro HR & Legal Teams
8. 📝 Reporting and Insights
Weekly Reports will be submitted to SayPro Marketing Royalty, including:
Performance by ad type and platform
Regional document compliance rates
Suggestions for improving low-performance zones
Quarterly Review will integrate findings into the SayPro Quarterly Classified Geolocation Features Strategy to inform ongoing campaigns.
