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  • SayPro Internal Document

    SayPro Internal Document

    SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty

    1. 📌 Documents Required from SayPro Employees

    To ensure compliance, proper onboarding, and functional participation in classified content creation and review processes, the following documents are mandatory from SayPro employees involved in the SayPro Classified Office:

    Document NameRequired ForFormatNotes
    Valid Identification (National ID / Passport)All EmployeesPDF / JPEGMust be valid, unexpired
    Signed NDA (Non-Disclosure Agreement)All EmployeesPDFProvided by HR
    Employment Contract or Letter of AppointmentInternal UsePDFMust be signed and dated
    Bank Confirmation LetterPayroll ProcessingPDF / JPEGFrom bank, not older than 3 months
    SARS Tax Number ConfirmationPayroll & CompliancePDFRequired for South Africa-based employees
    Proof of AddressOffice Access / System RegistrationPDF / JPEGUtility bill, not older than 3 months
    Digital Profile PhotoPlatform DisplayJPEGMinimum resolution: 300×300
    CV / ResumeContent Editors, WritersPDF / DOCXUpdated in the past 6 months
    Portfolio (if applicable)Designers, Content CreatorsPDF / LinkInclude recent work
    SayPro Classified Training CertificateMandatory for Classified TeamPDFIssued after course completion

    2. 🧠 SayPro Monthly Classified URL Structure Optimization

    Objective: Improve SEO, readability, and user trust in URLs for ad listings by implementing clean, descriptive URL structures.

    ✅ Goals:

    • Improve CTR (Click-Through Rates) from search engines
    • Reduce bounce rates from unclear URLs
    • Ensure scalable URL patterns across ad types (e.g., Jobs, Events, Products)

    3. 🔄 Before-and-After URL Structure Examples

    Example 1: Job Listing

    Beforehttps://saypro.org/classified?id=83219&type=job&region=gauteng&slug=developer-job
    Afterhttps://saypro.org/classified/jobs/gauteng/frontend-developer-job-83219

    🔍 Why it’s better:

    • Readable: Clearly shows category, location, and job title
    • SEO-friendly: Keywords (job type, location) are in the URL
    • Trustworthy: Avoids query strings that look spammy

    Example 2: Event Listing

    Beforehttps://saypro.org/classified?eid=24917&type=event&loc=western-cape&title=career-fair
    Afterhttps://saypro.org/classified/events/western-cape/saypro-career-fair-24917

    🔍 Improved:

    • Better branding with “saypro-career-fair”
    • Easier to share and remember
    • Categorization benefits indexing on Google

    Example 3: Product Listing

    Beforehttps://saypro.org/classified?prod=91482&type=product&cat=tech&region=kzn
    Afterhttps://saypro.org/classified/products/tech/kzn/smartphone-deals-91482

    🔍 Outcome:

    • Clean structure fits breadcrumbs and structured data
    • Easier for users to scan
    • Optimized for category and regional relevance

    4. 📸 Screenshots: Before vs After (Visual Comparison)

    (Note: For demonstration purposes, these screenshots are referenced. Please insert the actual screenshots in the final version of this report.)

    Screenshot 1: Job Listing

    • Before: [Insert Screenshot]
    • After: [Insert Screenshot]

    Screenshot 2: Event Listing

    • Before: [Insert Screenshot]
    • After: [Insert Screenshot]

    Screenshot 3: Product Listing

    • Before: [Insert Screenshot]
    • After: [Insert Screenshot]

    5. 🧩 Summary of Technical Guidelines Used

    SEO Rule AppliedImpact
    Use of hyphens (-) instead of underscoresBetter parsing by Google
    Avoid query strings (?) in public URLsCleaner appearance, better UX
    Inclusion of categories in pathSupports siloed content architecture
    Use of keyword-rich slugsBoosts search ranking relevance
    Add unique identifiers at endPrevents URL collisions across listings

    6. 📝 Conclusion & Next Steps

    • All new classified listings must follow this URL structure effective April 1st.
    • Redirects from old to new URLs have been implemented to preserve ranking (301 Redirects).
    • Training session for Classified Admins scheduled on April 5th to reinforce adoption.