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  • SayPro Tasks to Be Done for the Period: Monitor Classified Traffic

    SayPro Tasks to Be Done for the Period: Monitor Classified Traffic

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Traffic Monitoring: Track site traffic and user behaviour using analytics tools by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Objective:

    To continuously monitor traffic on the classified ads section using analytics tools provided by SayPro, ensuring that site traffic and user behavior are tracked effectively. This will help in making data-driven decisions to optimize the classified ads section for better user engagement and performance.

    Task Overview:

    The key task here is to regularly track site traffic and user behavior in the classified ads section of the SayPro platform. This task will focus on using SayPro’s analytics tools to measure, analyze, and report on traffic patterns, ad views, clicks, user demographics, and interactions.

    Detailed Tasks to Be Done:

    1. Setup and Configuration of Analytics Tools (Week 1)

    • Objective: Ensure that the SayPro analytics tools are properly integrated and configured for tracking classified ads traffic.
    • Actions:
      • Set up SayPro Analytics Dashboard for the classified ads section.
      • Configure tracking codes for page views, ad interactions (views, clicks, etc.), and user behavior.
      • Test the integration to ensure data is accurately being collected.
      • Ensure all ads and landing pages are properly tagged for detailed reporting.
    • Output: Functional and correctly configured tracking system for the classified ads section.

    2. Monitor and Analyze Traffic Data (Ongoing)

    • Objective: Continuously monitor site traffic and user behavior, identifying trends, peaks, and anomalies.
    • Actions:
      • Access the SayPro Analytics Dashboard daily to review the latest traffic data.
      • Track key metrics such as:
        • Total traffic: Number of visitors to the classified section.
        • Page views: How many pages users are visiting in the classified ads section.
        • Session duration: How long users stay on the classified section.
        • Bounce rate: Percentage of visitors leaving after viewing a single page.
        • Click-through rate (CTR): Number of clicks per classified ad.
        • Demographic data: Age, location, device used, and other relevant user attributes.
      • Compare traffic trends to previous months to detect significant changes.
    • Output: Daily traffic and user behavior insights.

    3. Generate Weekly Traffic Reports (Weekly, Every Monday)

    • Objective: Create and share reports summarizing the weekly traffic data to key stakeholders.
    • Actions:
      • Compile data from the previous week’s analytics.
      • Focus on trends such as increases in specific ad categories, traffic from specific regions, or devices.
      • Highlight any issues, such as a high bounce rate or a drop in CTR.
      • Summarize any unexpected traffic spikes or declines and hypothesize potential causes.
      • Send the report to the SayPro Classified Office under SayPro Marketing Royalty SCMR.
    • Output: A comprehensive weekly report detailing traffic, user behavior, and insights.

    4. Monthly Traffic Analysis and Adjustment Recommendations (End of January)

    • Objective: Analyze the data collected over the month and propose adjustments to improve user engagement and traffic quality.
    • Actions:
      • Review monthly traffic data and compare it with historical data (from previous months).
      • Analyze the effectiveness of active classified ads campaigns, promotional efforts, or changes in ad content.
      • Identify high-performing ads and categories, as well as ads with low engagement.
      • Recommend actions for improvement, such as tweaking ad targeting, optimizing ad descriptions, or increasing promotional efforts for underperforming ads.
    • Output: A detailed monthly report with analysis, recommendations, and an action plan for improving classified traffic.

    5. Monitor User Behavior and Identify Trends (Ongoing)

    • Objective: Track detailed user behavior within the classified ads section to identify specific trends.
    • Actions:
      • Monitor key user actions such as ad clicks, scroll depth, and time spent on each ad.
      • Identify patterns, like which types of ads generate more interest or which sections users visit most frequently.
      • Use heatmaps and user journey data to analyze how users navigate through the classified ads section.
    • Output: Insights into user preferences and behavior.

    6. Optimization of Classified Ads Based on Traffic Insights (Monthly)

    • Objective: Use the insights from traffic monitoring to optimize the classified ads section.
    • Actions:
      • Work with the SayPro Classified Office to optimize the placement, design, and content of underperforming ads.
      • Adjust ad targeting based on user behavior trends (e.g., targeting more specific locations, interests, or demographics).
      • Optimize the layout of the classified ads section based on the most frequented areas.
    • Output: An optimized classified ads section that increases user engagement and traffic quality.

    7. Collaborate with Marketing Teams for Promotions (Ongoing)

    • Objective: Leverage traffic data to collaborate with the marketing team for better ad promotions.
    • Actions:
      • Share weekly and monthly reports with the SayPro Marketing team to inform campaign strategies.
      • Assist in setting up promotional campaigns or special offers based on traffic insights, such as promoting ads in high-traffic categories.
    • Output: Collaborative action plan between analytics and marketing teams to drive more traffic and engagement.

    8. Continuous Improvement and A/B Testing (Ongoing)

    • Objective: Conduct A/B tests on different ad formats or user experience changes based on user behavior insights.
    • Actions:
      • Set up A/B tests for different ad layouts, CTAs (calls-to-action), or other user experience factors.
      • Track how changes affect key performance indicators (KPIs) like CTR, bounce rate, and time on page.
      • Continuously optimize the classified ads section based on test results.
    • Output: Regular A/B test results with actionable recommendations.

    Reporting and Communication:

    • Weekly Reports: Summary of site traffic, ad performance, and insights.
    • Monthly Report: Detailed analysis, including recommendations for improvement.
    • Collaborative Meetings: Regular meetings with SayPro Marketing Royalty SCMR to discuss performance metrics and implement changes.

    Output Expected at the End of the Period (January SCMR-5):

    • Comprehensive understanding of classified ad traffic and user behavior.
    • Optimization recommendations based on data-driven insights.
    • Improved user engagement and increased traffic quality.
    • Clear action plan for ongoing traffic growth and ad optimization.
  • SayPro Job Description: Monitor User Feedback & Touchscreen Usability Enhancement

    SayPro Job Description: Monitor User Feedback & Touchscreen Usability Enhancement

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Job Title:
    Monitor User Feedback & Touchscreen Usability Specialist

    Department:
    SayPro Classified Office – SayPro Marketing Royalty SCMR

    Reporting to:
    SayPro Marketing Royalty SCMR Manager

    Location:
    Remote / Hybrid / Office-based (depending on the organization’s structure)

    Job Overview:

    As a Monitor User Feedback & Touchscreen Usability Specialist at SayPro, you will be responsible for ensuring the continuous improvement of the user experience for SayPro Classified Software. Your main duties will involve collecting, analyzing, and acting upon user feedback, as well as ensuring the software is optimized for mobile usage, particularly focusing on enhancing touchscreen usability. This will include monitoring user interactions, encouraging feedback through surveys and in-app prompts, and working closely with the development team to implement necessary changes for both user interface and mobile responsiveness.

    Key Responsibilities:

    1. Monitor and Collect User Feedback:
      • Implement and maintain systems to regularly gather feedback from users about their experience with SayPro Classified Software. This may include surveys, in-app prompts, feedback forms, or through social media and customer support channels.
      • Regularly review and analyze collected feedback to identify common themes, issues, and suggestions for improvement.
      • Maintain and update feedback tracking systems to ensure user issues are captured efficiently and addressed promptly.
      • Prioritize user feedback based on urgency, impact, and feasibility in collaboration with the product development and customer support teams.
    2. Encourage User Participation:
      • Develop and deploy engaging in-app prompts and notifications to encourage users to provide feedback on their experience with the SayPro platform.
      • Utilize various channels such as email campaigns, push notifications, or in-app surveys to gather insights about usability, functionality, and user satisfaction.
      • Create incentives or rewards for users who regularly provide useful feedback or participate in surveys to foster a more engaged community.
    3. Analyze and Report Trends:
      • Continuously monitor feedback for trends in user complaints, satisfaction, or suggestions, and compile reports on findings.
      • Present monthly reports to senior management (SayPro Marketing Royalty SCMR) outlining key user insights and actionable steps for enhancing user experience.
      • Provide recommendations to enhance the interface, streamline processes, and remove barriers based on feedback.
    4. Touchscreen Usability Optimization:
      • Lead the effort to ensure that SayPro Classified Software is optimized for mobile use, with a particular emphasis on touchscreen usability.
      • Ensure that the user interface (UI) is intuitive, responsive, and optimized for touchscreen devices (smartphones, tablets).
      • Collaborate with the UI/UX design team to improve touch gestures, navigation elements, and layout that enhance user interaction on mobile devices.
      • Regularly test and assess the touch functionality of SayPro Classified Software across a variety of mobile devices and platforms to identify issues such as touch sensitivity, screen resolution compatibility, or loading times.
    5. Collaboration and Communication:
      • Work closely with the development and design teams to translate user feedback into actionable features and improvements.
      • Communicate user-reported issues and their urgency effectively with relevant teams to ensure timely resolution.
      • Facilitate user testing for new features and functionalities to validate their effectiveness before full-scale deployment.
    6. Documentation & Feedback Loop:
      • Document the steps taken to resolve user issues and ensure they are followed through to completion.
      • Maintain an ongoing feedback loop with users by sharing how their input has led to changes or improvements in the platform.
      • Ensure user feedback is reflected in updated FAQs, help documents, and release notes for transparency and trust-building.
    7. Monthly Reporting for SCMR-5 SayPro Monthly:
      • Contribute to the SayPro Monthly Classified Touchscreen Usability Report (January SCMR-5), focusing on mobile interface improvements, feedback trends, and user satisfaction metrics.
      • Highlight key performance indicators (KPIs) such as user engagement with mobile features, overall satisfaction scores, and the impact of improvements on usability.

    Qualifications:

    • Educational Requirements:
      • Bachelor’s degree in Marketing, Computer Science, User Experience (UX) Design, or related field.
      • Certifications in UX/UI Design, Mobile Usability, or Product Management are a plus.
    • Experience Requirements:
      • 2-4 years of experience in a similar role, particularly focusing on user feedback analysis, usability testing, and mobile interface optimization.
      • Strong understanding of mobile-first design principles, especially for touchscreen devices (smartphones, tablets).
      • Proven experience in managing user feedback loops, surveys, and analyzing large datasets of user responses.
      • Familiarity with customer support platforms, feedback collection tools, and mobile design principles.
    • Skills & Competencies:
      • Excellent analytical and problem-solving skills to interpret user feedback and translate it into actionable improvements.
      • Strong communication skills, both written and verbal, to report feedback and collaborate with cross-functional teams.
      • Expertise in mobile user experience and usability best practices, especially for touchscreen devices.
      • Familiarity with UI/UX tools, such as Figma, Adobe XD, or Sketch, is advantageous.
      • Ability to manage multiple projects and deadlines while maintaining a high standard of work quality.

    Key Performance Indicators (KPIs):

    • User Feedback Engagement: Measure the number of users engaged through surveys, in-app prompts, and other feedback channels.
    • Usability Improvements: Track the number of mobile usability issues identified and resolved over time.
    • Mobile Touchscreen Compatibility: Monitor the performance and user satisfaction with mobile interfaces post-optimization.
    • User Satisfaction Scores: Measure improvements in user satisfaction scores after implementing feedback-driven changes.

    Working Conditions:

    • Full-time position, with flexibility for remote or hybrid work depending on organizational policy.
    • Regular interaction with the product development, design, and customer support teams.
    • Ongoing opportunities for professional development in UX/UI design, product management, and mobile technology.

    SayPro is committed to creating a user-centric environment that values feedback and continuously works to improve our classified software. This role is crucial to ensuring our mobile users enjoy a seamless and engaging experience.

  • SayPro Job Description: Monitor User Feedback for Touchscreen Usability

    SayPro Job Description: Monitor User Feedback for Touchscreen Usability

    SayPro Monthly January SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty SCMR

    Position Title:

    Mobile Usability Feedback Monitor – SayPro Classified

    Department:

    SayPro Marketing Royalty SCMR

    Location:

    SayPro Classified Office

    Reports To:

    SayPro Marketing Royalty SCMR Manager

    Job Summary:

    The Mobile Usability Feedback Monitor will be responsible for gathering, analyzing, and addressing user feedback related to touchscreen usability for SayPro Classified’s mobile platforms. This position plays a critical role in enhancing the mobile user experience by ensuring touch-friendly interfaces that provide seamless interactions for users accessing the SayPro Classified system via mobile devices. This role will ensure that any issues identified by users, which may affect their mobile experience, are properly addressed to improve overall usability and customer satisfaction.

    Key Responsibilities:

    1. User Feedback Collection & Analysis:
      • Regularly collect feedback from mobile users regarding touchscreen functionality and usability.
      • Use various channels (surveys, user reviews, in-app feedback, focus groups, and direct user interaction) to gather detailed insights about user experiences.
      • Identify and categorize common pain points users face while interacting with touchscreens, such as difficulty tapping, scrolling, or navigating menus.
      • Monitor ongoing feedback trends to ensure that user concerns are addressed proactively.
    2. Issue Identification and Reporting:
      • Analyze feedback data to identify recurring usability issues, with a focus on issues that hinder smooth mobile interactions.
      • Prioritize problems based on severity and frequency, ensuring critical issues that significantly affect usability are addressed promptly.
      • Create comprehensive reports outlining the issues, their potential impact on user experience, and suggested solutions.
    3. Collaboration with Development and Design Teams:
      • Work closely with the SayPro development and design teams to communicate identified issues and collaborate on solutions.
      • Ensure that the mobile platform design remains touch-friendly and is optimized for users of all levels.
      • Collaborate with the team to propose enhancements or redesigns of features that may be difficult to use on mobile devices (e.g., buttons, icons, forms, navigation menus).
    4. Testing and Validation:
      • Participate in the testing and validation of any new updates or features released for SayPro Classified mobile applications to ensure that they are touch-friendly and align with user expectations.
      • Conduct usability testing with real users to verify that changes made to address feedback are effective in improving the touchscreen interface.
    5. Continuous Improvement:
      • Continuously monitor and assess the mobile interface to ensure ongoing improvements based on user feedback.
      • Stay up to date with industry trends and best practices in mobile UX/UI design and touchscreen usability.
      • Provide suggestions to the SayPro Marketing Royalty SCMR team for potential improvements to mobile usability features, based on feedback analysis.
    6. Customer Support Liaison:
      • Act as a point of contact between users experiencing touchscreen-related issues and the customer support team.
      • Provide detailed reports and insights to the support team, helping them address user complaints more effectively.
      • Ensure that users feel heard and that their issues are taken seriously, thereby enhancing overall customer satisfaction.
    7. Documentation and Reporting:
      • Maintain clear and concise documentation of all user feedback, issues identified, and solutions implemented.
      • Regularly update stakeholders on the status of mobile usability improvements.
      • Provide monthly reports on touchscreen usability performance, detailing issues identified, actions taken, and outcomes achieved.

    Skills and Qualifications:

    • Education:
      • Bachelor’s degree in User Experience (UX), Human-Computer Interaction (HCI), Marketing, or related field.
    • Experience:
      • Minimum of 2 years of experience in mobile UX research, user feedback monitoring, or a similar role focused on mobile platforms.
      • Experience with mobile usability testing and data analysis.
      • Familiarity with user feedback collection tools, surveys, and analytics platforms.
    • Skills:
      • Strong understanding of mobile UX/UI design principles, particularly for touchscreens.
      • Ability to analyze user feedback and identify actionable insights.
      • Proficiency in conducting usability testing and compiling feedback reports.
      • Excellent communication skills, both written and verbal.
      • Detail-oriented with a focus on improving user experiences.
    • Technical Knowledge:
      • Familiarity with mobile development platforms and tools (e.g., Android, iOS, cross-platform frameworks).
      • Experience with analytics tools such as Google Analytics, Mixpanel, or similar platforms.
      • Basic knowledge of HTML, CSS, and mobile-responsive design is a plus.

    Work Environment:

    This position is based in the SayPro Classified Office under the SayPro Marketing Royalty SCMR department. The role may require remote work or flexible hours, depending on the project’s needs.

    Performance Metrics:

    • Timeliness and effectiveness in resolving user-reported touchscreen issues.
    • Satisfaction ratings from users post-resolution.
    • Successful implementation of recommended touchscreen improvements.
    • The overall improvement in mobile interface usability as reported by users.

    Salary and Benefits:

    Competitive salary based on experience. Health, dental, and vision insurance options, paid time off, and opportunities for career advancement.

    This role is designed to ensure the continuous optimization of the SayPro Classified mobile platform, providing users with an intuitive and seamless touchscreen experience.