SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective
To ensure maximum classified ad renewal conversions by conducting a personalized, manual follow-up with advertisers who have not responded to the initial automated reminder sent through the SayPro Monthly Classified Renewal Reminders system.
Scope
This task focuses on advertisers who have:
- Been sent an initial automated reminder via SCMR-5.
- Not renewed their classified ad(s) within 7 days after the reminder.
- Not opted out or marked their ad for deletion.
Responsible Team
- SayPro Classified Office
- Under the Supervision of: SayPro Marketing Royalty (SCMR) Coordinator
Step-by-Step Task Breakdown
1. Generate Non-Renewers List (Day 7 of Reminder Cycle)
- Access the Classifieds Management System (CMS).
- Filter advertisers flagged as “Pending Renewal” or “Non-Renewed” 7 days after the automated reminder was sent.
- Export the list including:
- Advertiser Name
- Contact Information (Email, Phone if available)
- Ad Title & Category
- Date of Original Expiry
- First Reminder Sent Date
- Save list as: January_SCMR5_NonRenewers_[Date].xlsx
2. Personalize the Communication
- Create custom email and call scripts using advertiser name, ad details, and a personalized nudge (e.g., “Your listing for ‘Used Toyota Corolla – 2016’ received over 100 views. Don’t miss out on more potential buyers!”).
- Use a tone that is:
- Friendly and helpful
- Professional
- Focused on benefits of renewing
3. Manual Follow-Up (Days 8–10 of Cycle)
A. Email Follow-Up
- Send emails individually or using email CRM with mail merge (avoid generic blasts).
- Subject Line Examples:
- “Final Chance to Renew Your Ad with SayPro”
- “Keep Your Listing Live – Action Required”
- Include:
- Quick link/button to renew
- SayPro Support contact info
- Deadline to act
B. Phone Follow-Up (if number provided)
- Call during business hours.
- Follow the call script.
- Record feedback or intent (e.g., will renew, needs help, not interested).
4. Track Responses & Update CRM
- Mark each advertiser as one of:
- Renewed
- Pending Decision
- Declined/No Longer Interested
- Unreachable
- Update master tracker daily during the follow-up window.
- Notify the Classified Office of any high-priority accounts needing escalation.
5. Weekly Summary Report
- Prepare a report summarizing:
- Total non-renewers contacted
- Number of successful renewals after follow-up
- Reasons for non-renewal (if gathered)
- Suggestions for improving future renewal strategies
- Submit report to SayPro Marketing Royalty SCMR Coordinator by the 15th of the month.
Performance Metrics
- Renewal Conversion Rate from non-renewers (target: 40%+)
- Response Rate (email + phone)
- Timeliness of follow-up (within 3 business days after list creation)
- Data accuracy in CRM/tracker updates
Additional Notes
- Consider offering a limited-time incentive (e.g., 10% discount or featured placement) to encourage renewals.
- Flag recurring non-renewers for special handling in future campaigns.