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By Chief Finance Officer- Keamogetswe Toka

6 April 2025

Good morning, distinguished guests, colleagues, partners, and future leaders,

It is an honour to address you on this special day—the International Day of Sport for Development and Peace. As the Finance Chief Officer of SayPro, I am proud to stand with each of you to recognise and reaffirm the incredible value of sport in shaping societies, building bridges, and creating a world where peace and opportunity go hand in hand.

At SayPro, our vision has always been bold but simple: to invest in people. And sport, I believe, is one of the smartest and most sustainable investments we can make in our youth, our communities, and our shared future.

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The Economics of Empowerment

Too often, when we think about sport, we think only about trophies, titles, and televised games. But behind every goal, every match, and every training session lies something far more powerful—economic inclusion, skills development, and hope.

Through SayPro’s programmes, sport becomes a tool not only for physical well-being and peacebuilding—but also for economic growth. We fund and support initiatives that turn vacant fields into safe spaces, that create jobs for coaches and community leaders, and that provide young people with skills that last far beyond the game.

Let us be clear: peace is not possible without opportunity, and opportunity is not sustainable without investment. That is why SayPro’s financial strategy continues to prioritise sport-based development initiatives across Africa and beyond.

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Return on Impact

When we invest in sport, we see results. Tangible, measurable, and meaningful results:

• Improved school attendance in youth who participate in after-school leagues.
• Reduced violence in communities where inclusive tournaments are held.
• Increased leadership roles for girls through sport mentorship programs.

This year alone, SayPro allocated resources that helped expand our Sport & Development Programme to 10 regions, reaching more than 25,000 young people. These are not just numbers—they are lives changed.

And for every dollar, rand, or kwacha we spend, we’re not just spending—we are investing in peace.

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Sustainable Partnerships for a Peaceful Future

As a finance leader, I want to call on corporate South Africa, donors, development agencies, and local governments:
Support community-based sport programmes.
Invest in young people—not just as athletes, but as entrepreneurs, educators, and agents of change.

Together, we can build a financial ecosystem where sport is recognised not just as recreation—but as a foundation for peace, dignity, and economic upliftment.

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In Closing

Sport is more than movement—it’s momentum. It moves people. It moves communities. And today, it moves us all towards a more peaceful, more inclusive, and more prosperous future.

As SayPro’s Finance Chief, I give you our commitment: We will continue to fund the future, support the dreams, and invest in peace through sport.

Let us not wait for peace to happen. Let us finance it, build it, and live it—together.

Thank you.
Ke a leboga. Ngiyabonga. Baie dankie. Thank you once again.

By SayPro Chief Marketing Officer- Puluko Nkiwani

6 April 2025

Good morning, everyone,

It is a profound honour to stand before you on this globally significant day—the International Day of Sport for Development and Peace.

On behalf of SayPro—the SayPro Group of Companies—I extend our deepest gratitude to every partner, athlete, supporter, community leader, and young person joining us here today, and to the millions worldwide marking this occasion in the spirit of unity, inclusion, and empowerment.

At SayPro, our mission has always been clear: to unlock human potential and drive social transformation through practical, scalable solutions. And sport, dear friends, remains one of the most powerful tools we have to achieve this.

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Sport: More Than a Game

Sport transcends language, culture, and borders. It teaches us to collaborate. It instills discipline, builds resilience, and nurtures respect. It empowers the marginalised and gives hope to the voiceless.

Whether it’s a child kicking a ball in Soweto or a youth sprinting across fields in rural Namibia—sport levels the playing field and brings people together in ways few other forces can.

Across the communities we serve, we’ve witnessed how a simple tournament can unite rival groups. How a netball game can spark dialogue where politics fall silent. And how a local coach can inspire hope that ripples through entire generations.

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Peace Through Participation

Peace is not a passive state. Peace is something we build.

Through sport, we promote inclusion, nurture dialogue, and reduce violence. We equip our young people to compete with fairness, resolve conflict with dignity, and recognise that every person is worthy of respect.

This year alone, our SayPro Sport & Development Programme has engaged over 25,000 youth across 10 regions. Together with schools, NGOs, and community leaders, we are using sport not just for play, but as a vehicle for peacebuilding and empowerment.

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A Call to Action

Let this day not be just a celebration—let it be a call to action.

• To every business leader—invest in community sport.
• To every policymaker—protect and fund initiatives that use sport to build peace.
• To every educator, parent, and mentor—instil teamwork, inclusion, and fairness in all you teach.

And to our youth—lead both on and off the field. Show the world that sport can build a future that is more inclusive, more peaceful, and more just.

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In Closing

At SayPro, we reaffirm our commitment to this journey—not just today, but every day. In every township, on every pitch, and in every young heart that believes in the power of sport to change the world.

Together, let’s make sport a universal language of peace, hope, and unity.

Thank you.
Ke a leboha. Ngiyabonga. Dankie. Thank you once again.