Tag: SMS

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Job Title: Email and SMS Campaign Execution Specialist
Department: SayPro Marketing
Reports to: SayPro Marketing Manager, SayPro Classified Office
Position Type: Full-Time

Overview:

The Email and SMS Campaign Execution Specialist will be responsible for managing the execution of email and SMS campaigns for the SayPro Monthly Classified Renewal Reminders. These campaigns aim to remind customers about upcoming ad expirations and encourage ad renewals through clear and timely communication. This role will focus on ensuring that all renewal reminders are sent out with sufficient lead time before the expiration date to enable easy ad renewal processes for users.

Key Responsibilities:

1. Campaign Planning and Coordination:
   • Collaborate with the SayPro Marketing and Classified Office teams to define the ad renewal reminder schedules.
   • Ensure that reminders for ad renewals are planned to be sent with sufficient time before the ad expiration date (at least 7-14 days before expiration).
   • Determine the frequency and timing of reminder messages (e.g., initial reminder, follow-up reminders).
2. Email and SMS Communication Management:
   • Develop and execute targeted email and SMS campaigns for classified ad renewals, ensuring they are sent to the appropriate recipients.
   • Create compelling subject lines, copy, and call-to-actions (CTAs) to increase the likelihood of ad renewals.
   • Ensure compliance with SayPro’s communication guidelines, including brand voice, tone, and any legal or regulatory requirements.
3. Customer Segmentation and Personalization:
   • Segment classified ad users based on their renewal status, ad types, and engagement history.
   • Personalize reminder messages, ensuring they address customers by name and reference their specific ads for a more tailored experience.
4. Campaign Execution:
   • Use SayPro’s CRM and marketing automation tools to set up and launch email and SMS campaigns according to the defined schedule.
   • Monitor and adjust campaign settings (e.g., timing, audience, frequency) to maximize effectiveness.
   • Ensure all emails and SMS messages are tested for accuracy, delivering the correct content to each recipient.
5. Ad Expiration Tracking and Data Management:
   • Track the expiration dates of classified ads in the system to ensure timely communication is sent to users before their ad expires.
   • Maintain up-to-date records of which ads have been renewed and those that require follow-up communication.
6. Campaign Optimization and Reporting:
   • Monitor the performance of email and SMS campaigns, including open rates, click-through rates, and renewal conversion rates.
   • Analyze campaign data and identify trends to improve future renewal reminders (e.g., optimal send times, message wording, offer details).
   • Provide detailed reports on campaign performance and suggest improvements to enhance the overall effectiveness of future communications.
7. Collaboration with Other Teams:
   • Work closely with the SayPro Marketing Royalty SCMR team to ensure that ad renewal campaigns align with broader marketing and royalty strategies.
   • Collaborate with the SayPro Classified Office to ensure all communication aligns with product offerings and promotions for classified ads.
8. Adherence to Deadlines:
   • Ensure that renewal reminders are sent in accordance with the campaign schedule and before the ad expiration date.
   • Follow the process to ensure timely and efficient ad renewal reminder delivery without delay.

Required Skills and Qualifications:

• Experience:
  • Previous experience in email marketing, SMS campaign management, or a related field.
  • Familiarity with CRM software, marketing automation tools, and email/SMS platforms.
• Skills:
  • Strong communication skills with a focus on crafting clear, engaging messages.
  • Detail-oriented with excellent organizational skills.
  • Ability to work under tight deadlines and manage multiple campaigns simultaneously.
  • Strong analytical skills to assess campaign performance and suggest improvements.
• Technical Skills:
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar tools).
  • Experience with SMS marketing tools and mobile messaging platforms.
  • Basic understanding of segmentation and personalization strategies.
• Education:
  • Bachelor’s degree in marketing, communications, or a related field, or equivalent practical experience.

Preferred Skills:

• Knowledge of SayPro’s Classified Advertising System and renewal processes.
• Experience with A/B testing and campaign optimization strategies.
• Familiarity with analytics tools (e.g., Google Analytics, email campaign metrics).

Work Environment:

• This position is based in the SayPro Marketing Department, with possible collaboration across multiple teams.
• Remote work may be possible depending on company policies.

Performance Goals:

• Timeliness: Ensure all renewal reminder communications are sent with adequate lead time before ad expiration, improving ad renewal rates.
• Effectiveness: Achieve higher than average click-through rates and conversion rates for ad renewals.
• Collaboration: Work effectively with the SayPro Classified Office and Marketing Royalty SCMR teams to align on campaign strategies and objectives.

By executing these campaigns with precision, the Email and SMS Campaign Execution Specialist will play a critical role in enhancing customer retention and ad renewal rates, contributing to the overall success of SayPro’s classified ad offerings.

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Position Title: Email and SMS Campaign Specialist
Department: SayPro Marketing
Reports To: SayPro Marketing Manager
Location: SayPro Classified Office

---

Job Overview:

The Email and SMS Campaign Specialist is responsible for setting up, managing, and executing email and SMS campaigns that automatically send renewal reminders to advertisers through SayPro’s marketing platform. This role focuses on ensuring the smooth execution of the SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders under the broader SayPro Marketing Royalty SCMR initiative. The goal is to maintain and improve customer engagement, ensuring advertisers are reminded of their ad renewals on time.

---

Key Responsibilities:

1. Campaign Setup and Execution

• Configure Email and SMS Campaigns: Use the SayPro marketing platform to design, set up, and automate email and SMS campaigns specifically for ad renewal reminders.
• Schedule Reminders: Ensure campaigns are set to send automated reminders at the appropriate times (e.g., 30 days before ad expiration, 7 days before, etc.) for the SayPro Monthly January SCMR-5 classified ad renewal process.
• Personalization: Ensure that the emails and SMS messages are personalized to include key details such as advertiser name, ad ID, and renewal deadline to enhance customer engagement.

2. Campaign Testing and Optimization

• Test Campaigns: Regularly perform A/B testing to determine the most effective subject lines, copy, and call-to-action (CTA) strategies for email and SMS campaigns.
• Optimize Content: Continuously analyze and optimize campaign content to improve open rates, click-through rates, and overall performance based on campaign analytics and feedback.

3. Monitoring and Reporting

• Track Campaign Performance: Monitor the effectiveness of the campaigns, including email open rates, click-through rates, unsubscribe rates, and response rates to ensure successful execution.
• Generate Reports: Provide weekly and monthly reports on campaign performance and results, focusing on renewal reminders sent, renewals completed, and any customer feedback related to the campaigns.
• Identify Issues: Quickly identify and troubleshoot any issues or errors in the campaign setup or execution, such as emails or SMS failing to send.

4. Data Management and Segmentation

• Database Management: Ensure that the advertiser database is up-to-date and segmented appropriately for sending renewal reminders based on the ad’s expiration date.
• Targeting: Utilize SayPro’s CRM or other relevant systems to segment the target audience based on ad renewal timelines, ensuring the right reminder is sent to the right advertiser.

5. Collaboration and Communication

• Work with Marketing Team: Collaborate with the broader marketing team to align renewal reminder strategies with other ongoing campaigns or promotions.
• Coordination with Classified Office: Coordinate with the SayPro Classified Office to ensure they provide up-to-date ad renewal details and address any issues raised by advertisers regarding their renewal reminders.
• Customer Support: Provide support to advertisers who have questions or issues related to the renewal reminder campaigns, ensuring clear and prompt communication.

---

Required Skills and Qualifications:

• Experience in Marketing Campaigns: Minimum of 2 years of experience in email and SMS marketing, particularly in campaign management, setup, and execution.
• Technical Proficiency: Familiarity with marketing platforms, CRM systems, and analytics tools (e.g., Salesforce, Mailchimp, or equivalent).
• Strong Analytical Skills: Ability to analyze campaign performance data, identify trends, and implement strategies for improvement.
• Communication Skills: Strong written communication skills for creating effective email and SMS content. Comfortable interacting with customers and internal teams.
• Attention to Detail: High level of accuracy and attention to detail when setting up campaigns and managing advertiser data.
• Time Management: Ability to manage multiple campaigns and priorities, ensuring all reminders are sent on time and without errors.

---

Preferred Qualifications:

• Experience in Classified Ad Campaigns: Knowledge of the classified ad industry and experience with ad renewals is a plus.
• Project Management Skills: Ability to handle multiple tasks efficiently and meet deadlines.
• Familiarity with SayPro Marketing Platform: Previous experience using the SayPro platform is a distinct advantage.

---

Key Performance Indicators (KPIs):

• Ad Renewal Rate: Increase in the number of advertisers who renew their ads after receiving reminders.
• Open Rate: Success in getting recipients to open the email/SMS.
• Click-through Rate (CTR): Percentage of recipients who click on renewal-related links in the email/SMS.
• Unsubscribe Rate: Keeping the unsubscribe rate minimal by sending relevant and helpful reminders.
• Error Resolution Time: Speed at which any issues related to the campaigns are identified and resolved.

---

Working Conditions:

• Work Hours: Full-time position, Monday to Friday, with occasional weekend work as needed for campaign testing or troubleshooting.
• Environment: Office-based position with the option for remote work based on company policy.

---

To Apply: Submit your resume along with a cover letter detailing your experience in email/SMS marketing, particularly in campaign execution and performance optimization.

---

This job description outlines the responsibilities and expectations for the Email and SMS Campaign Specialist role at SayPro, focusing on the execution of renewal reminder campaigns for classified ads. The successful candidate will ensure that all reminders are sent effectively and that advertiser engagement is optimized.